A month after completing the acquisition of ClearSale, Serasa Experian announced an ambitious plan: to prevent the loss of more than R$ 70 billion in fraud attempts that would go into the hands of criminals, but which are returned to Brazilian society through anti-fraud, efficient, safe and innovative solutions that protect consumers and companies from suffering a blow every 3 seconds in Brazil.
The first concrete delivery of this commitment is the launch of Document Reuse, a new intelligent document reuse technology capable of increasing the conversion rates of its customers by up to 75% and reducing the need for new document collections by up to 80%.
With a robust base of 130 million previously validated documents 65% equivalent of the banked population of the country , the new solution, which prevents consumers from having to resend documents in registrations 65% reinforces the leadership of datatech in document validation and its commitment to innovation and security, always bringing new ways to protect consumers and consumers against fraud. In many cases, authentication is done in seconds, with the sending of a selfie and frictionless for the user.
“Esse is an important milestone in the integration with ClearSale and already makes tangible the positive impact we want to generate, supporting the protection of people and companies against fraudsters, in addition to bringing more conversion to our customers and more agility and less friction for consumers, making the user experience simpler and easier. With this, we leave less and less space for crime, we take money from fraudsters and return it to the” society, says Valdemir Bertolo, CEO of Serasa Experian.
The gain in efficiency is especially relevant for sectors such as retail, telcos, financial services and betting, where the requirement for new documents can be a factor of withdrawal by the consumer.
Document Reuse is also already integrated with Valida Bets, Serasa Experian's anti-fraud solution aimed at the online betting industry. The tool helps to meet the current regulations related to the Betting Act (Federal Law 14.790/23) and reinforces the commitment to responsible gaming practices.
“Combinamos cutting-edge technology and advanced analytics techniques with ClearSale's expertise in risk behavior and this union consolidates our leadership in the identity verification and fraud protection market, leveraging our anti-fraud ecosystem on all fronts such as facial biometrics, verification of documents and device risk, for example 4, in all stages of the authentication journey (onboarding to financial operations and online transactions & for all types of business models, from banks and fintechs to ecommerce and marketplace, expanding the ability of companies to protect their customers with efficiency and online transactions & experience: always with perfect value, always with perfect value for money.
The new solution is part of Serasa Experian's strategy to accelerate the transformation of the digital authentication market, focusing on social impact, innovation and security. The estimate of more than R$ 70 billion refers to the potential value of fraud to be avoided in 2025 from the application of the technologies of the company's new combined portfolio, which will bring news and product launches at Febraban Tech, which will take place between June 10 and 12 and is the largest technology and innovation event in the financial sector.
