TikTok Shop arrives in Brazil and inaugurates the era of Purchase by Discovery

Starting today, May 8, TikTok Shop arrives in Brazil, transforming the way people can buy and discover brands and products on TikTok. Through interactive videos and live streams from brands, sellers and creators, users easily discover and buy the most desired products of the moment; all without leaving TikTok.

TikTok Shop integrates inspiration, discovery and buying into a unique in-app experience.This complete e-commerce solution allows brands and sellers to take full advantage of the power of TikTok to drive their business forward.

Moreover, the TikTok Shop it will boost local sellers from all regions of Brazil, helping them grow by connecting their products to a broad and engaged audience. TikTok Shop helps strengthen local economies by supporting companies of all sizes and profiles to launch, develop and expand their business. As always, the security of our platform is a top priority and we have made significant investments to ensure a safe shopping experience for our buyers, sellers and brands. By having content discovery, shopping and secure checkout, all within the app, the TikTok community will have a reliable e-commerce environment, with a positive shopping experience for everyone.

More opportunities to discover your products on the TikTok Shop

TikTok Shop provides users with an environment to experience the intuitive discovery and acquisition of new products. The platform provides simplified tools for companies to make this discovery a reality.

What TikTok Shop offers:

• Videos and LIVE Shopping: With just one tap, TikTok users can purchase tagged products directly from videos and purchase items shared during live streams they watch in the feed For You.
• Showcase: TikTok Shop shoppers can browse, discover and buy directly from a brand or creator's Showcase, found in the toolbar above the video content.Businesses can organize custom product collections directly on the profile page, and shoppers can select Showcase products to explore in more detail.
• Affiliate Program: A new way to connect creators with sellers through commission-based product marketing.Creators have a new way to monetize their creativity by sharing products in short videos and live streams, and sellers can choose the affiliate plan that best suits their brand.
• Seller Support: To assist sellers on their journey, TikTok offers an online learning platform with free resources and tools to educate, answer questions, and provide instructions on how to start selling on the platform.