Knowledge consolidates as a scalable digital business engine in Brazil

The transformation of knowledge into digital products is no longer a trend to become a consolidated reality in Brazil. With the advancement of digitization and the increase in the search for specialization outside of traditional models, entrepreneurs have come to find in online education an efficient way to scale revenue.Research and Markets study projects that the global e-learning market should exceed US$ 457 billion by 2026, driven by accessible platforms, high demand for training and increasingly refined marketing strategies;

More than having technical mastery over a subject, transforming knowledge into business requires clarity in the definition of the public, solid didactic structure and acquisition and retention strategies Matheus Beirão, founder of Daily Burning, illustrate how this model can gain scale even without venture capital. The platform, initially focused on online training programs, achieved R$500 million in revenue with a data-driven operation, performance marketing and optimized funnels.

From expertise to predictable revenue

Creating a digital course or mentoring is no longer just a form of extra income to become the basis of profitable business. The logic is simple: experts build content that solves real problems, sell in a targeted way with paid traffic and keep the audience engaged with consistent deliveries. However, what differentiates those who sustain themselves in the long term is the professionalization of the journey 'from pricing and chosen platform to the nutrition of the base and student support.

According to Beirao, the secret is to dominate the business data. “It is no use having good content if you do not know how much it costs to attract a customer, how much it leaves over time and how to keep this equation healthy. This is what allowed us to grow consistently, without relying on investors”, he explains.

Marketing as a basis for scalability

What was once treated as a side project has gained the status of a business structure. Many entrepreneurs who today operate in the digital market are investing in their own media teams, support teams and automated delivery and retention systems. Burning Daily, for example, has developed its own digital ecosystem with applications, central analytics and internal payment systems (all aligned with a high-performance marketing strategy.

For 2025, the expectation is that the infoproduct sector will advance further towards predictability: recurring products, continuous mentoring and hybrid formats that unite community and content delivery should strengthen. In this scenario, knowledge is no longer just content and becomes a business model 'provided it operates with focus, data and consistency.

Beirao reinforces that those who want to undertake in the sector need to treat knowledge as an asset with market value. “The first step is to get out of the hobby mentality and understand that selling a course requires as much structure as any other business. Authority, consistency and clarity in delivery make all the difference to truly scale”, he concludes.