A Bold Snacks, synonymous with flavor and health in the fitness world, has forged a successful path since its founding in Divinópolis. Created by Gabriel, who identified a gap in the Brazilian market for truly tasty and healthy protein bars in the United States, the brand was born with a clear vision: to offer nutritious products with an irresistible touch.
Recognition of the quality of its products naturally propelled the brand into physical retail, but the online channel has always remained a strategic pillar for its growth.
To sustain and accelerate this upward trajectory in the digital market, Bold Snacks identified the need to optimize its e-commerce operation, especially with regard to sales management and expeditionIt was in this context that Magis5 became an essential strategic partner.
Magis5, an integration and marketplace automation, emerged as the answer to Bold Snacks' challenges. The solution allowed the centralization and automation of the entire workflow requests, from confirmation to delivery, resulting in greater agility and control.
In a recent interview with the podcast “Seller's Talk"At Magis5, Bold Snacks' Head of Digital, Wellington Brito, shared details about the brand's operational transformation. "Before using Magis5, our shipping was a much more complex process. Magis5 has significantly accelerated our production. The tool helps us tremendously, providing incredible agility not only in billing but also in organizing the entire shipping process," Brito revealed.
The automation solution allowed the company to centralize and automate the flow of orders from various marketplaces, such as Amazon, Shopee, and other major market players. This integration streamlined everything from order confirmation to invoice issuance. invoices and shipping to the end consumer.
Bold Snacks Success Story with Wellington Brito
Marketplaces as a strategic channel
The company currently offers 27 flavors of high-fiber, high-protein bars. Community building is part of the company's strategy for online growth and revenue, as well as leveraging influencers to boost its market presence.
Brito emphasized in the podcast the importance of marketplaces for this brand growth strategy: "Today, the marketplace channel is considered separately from the entire digital channel, given its relevance. Through marketplaces, we can increase traction for our business, give greater visibility to the brand, and provide new experiences for consumers."
He also says that monitoring and understanding your customer is crucial to successful online sales. "You need to serve the consumer the way they want, reducing the effort involved in choosing a product. The clearer the benefits of your product are, the easier the purchase becomes."
The greater organization of management, aligned with the ease of product shipping, driven by automation, contributed directly to customer satisfaction and the brand's reputation in the online market. However, for the brand, the choice of the hub was mainly due to the ease of the shipping process and the integrations of main marketplaces, a crucial factor for the brand’s expansion strategy.
The integration and automation platform proved to be flexible and adaptable to the brand's specific needs, especially when it comes to integration with a new ERP acquired, more robust.
“The choice of Magis5 came from a strategic vision sales. We made a list of the features we wanted, with both a technical and a shipping perspective. When we looked at these needs, Magis5 is the best at integrating them all," Brito concludes.
The integration facilitated by Magis5 allowed Bold Snacks to efficiently expand its online presence, reaching a diverse audience. The automation of manual and repetitive tasks freed up the team to focus on more strategic activities, such as developing new products and strengthening the brand with its community of "Boldlovers," as its consumers are known.
Magis5
Magis5 CEO Claudio Dias explains that the hub integrates marketplaces such as Amazon, Mercado Livre, Shein, Shopee, Magalu, Casas Bahia, Netshoes, Leroy Merlin, AliExpress, Americanas, and MadeiraMadeira. Thus, an online seller can display the same product on all these platforms.
In turn, the automation of flows, processes and document dispatches provided by the Magis5 solution facilitates the entire operation, leading to control of stock more efficient and more appropriate pricing for each product. It also eliminates shipping errors, common when there's no automated system, resulting in a significant reduction in logistics costs.
MORE INFORMATION
- In an episode of Papo de Seller, a Magis5 podcast, Wellington Brito presents more details about Bold Snack's e-commerce. Follow along athttps://open.spotify.com/episode/10OZep2zVdfeKq2KCv8949?si=9b4f87c3272c4137>.
- About Magis5: https://magis5.com.br/
- About Bold Snacks: https://www.boldsnacks.com.br/
