ETAPP plans to sell 1 million cans of non-alcoholic beer and strengthen its presence in the sport in 2025

Leading an innovative movement in the sports universe, ETAPP, the first non-alcoholic craft beer with 100% sports DNA, starts 2025 with ambitious goals. Created in 2024 to offer a new experience in the universe of non-alcoholic beers and aligned with the lifestyle of athletes and sports enthusiasts, the company intends to sell more than one million cans this year, achieving revenues of R$ 13 million and consolidating itself as a reference in the segment.

ETAPP differentiates itself by embracing a concept that goes beyond the simple consumption of beer: it is the celebration of the effort, dedication and connection that sport provides.“Esse is a project of people passionate about sport. When we launch the brand, we understand that celebrating does not need to be linked to alcohol. We create a beer that translates the athlete's journey, whether professional or amateur, allowing him to savor his achievements along the way without giving up his performance and well-being”, says Eduardo Andrade, co-founder of ETAPP.

The brand portfolio combines variety, flavor, and very low calorie ''A Session IPA, for example, has only 52 calories. “From the beginning, our proposal was different.We will never have alcoholic beverage in our portfolio, because we believe that beer can and should be an extension of the lifestyle of our consumers. Who chooses ETAPP wants flavor, quality and a product that represents its values, adds Andrade.

With a special focus on endurance sports, ETAPP is already present in some of the main sporting events in Brazil, being the official beer of competitions such as IRONMAN, SP City Marathon, Circuit Athens, Florianopolis International Marathon and Curitiba Marathon. The brand also bets on a strategy of expansion in retail and strengthening digital presence, marketing its products to all of Brazil through e-commerce.