Dinamize, a digital marketing solutions company, announced the launch of DinaBikes, custom bikes that will be available to employees, customers and partners in its Porto Alegre (RS) branch.
The initiative aims to promote a sustainable mobility alternative, encourage healthy habits and strengthen the connection with the local community.
DinaBikes can be used during the week for trips during lunch times, external meetings or leisure activities. On weekends, they will be available for tours, allowing users to explore the beauties of Porto Alegre in an ecological and healthy way.
Each bike is customized with the visual identity of Dinamize and has QR Codes that direct to the company's website, integrating technology and branding in an innovative way.
“We believe that life is not just about software or business; it is also about quality of life, sustainability and health. With DinaBikes, we offer a transportation option that reflects these values and provides moments of relaxation for our team and partners”, says Jonatas Abbott, CEO of Dinamize.
Commitment to sustainability
The DinaBikes initiative is aligned with the UN Sustainable Development Goals (SDGs), especially with regard to promoting sustainable cities and communities. The use of bicycles contributes to the reduction of CO2 emissions, decreases urban traffic and improves air quality, key aspects for the sustainable development of cities.
According to data from the Bicycle Observatory, the use of bicycles in Brazil has grown significantly, reflecting the global trend of searching for greener and more efficient mobility alternatives.As a means of transport, it contributes significantly to the reduction of CO2 emissions and noise pollution, in addition to promoting the health of users. Studies indicate that regular cycling improves physical fitness and prevents chronic diseases.
Therefore, in addition to the environmental benefits, the habitual use of bicycles is associated with improvements in physical and mental health. Studies indicate that pedaling regularly can reduce the risk of cardiovascular diseases, improve lung capacity and contribute to the reduction of stress.By making DinaBikes available, Dinamize encourages its employees and partners to adopt healthier habits, integrating physical activity into the daily routine.
Located near Moinhos de Vento Park, known as Parcao, Dinamize's branch in Porto Alegre offers DinaBikes users easy access to one of the most emblematic areas of the city. This proximity allows employees, customers and partners to enjoy moments of leisure and interaction with the local community, strengthening ties and promoting regional tourism.
With the launch of DinaBikes, Dinamize positions itself as one of the first companies in Brazil to offer customized bicycles for the use of employees, customers and partners. The action reinforces the company's commitment to innovation, sustainability and well-being of its team and stakeholders.
For more information about DinaBikes and other Dinamize initiatives, please visit: https://www.dinamize.com.br/