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65% of small businesses predict impacts of Tax Reform

E-Commerce Uptate
By E-Commerce Uptate

As pequenas empresas brasileiras estão se preparando para mudanças significativas com a Reforma Tributária. De acordo com a Sondagem Omie das Pequenas Empresas, pesquisa da Omie, plataforma de gestão (ERP) na nuvem, realizada recentemente com 285 líderes de CNPJs optantes pelo Simples Nacional, 65% dos ouvidos, entre CEOs, diretores, sócios, gerentes e empresários acreditam que as novas regras afetarão diretamente os seus negócios.

Enquanto 26% dos entrevistados não sabem avaliar o impacto da reforma, apenas 9% acreditam que a mesma não terá influência no seu dia a dia. Para o economista Felipe Beraldi, gerente de Indicadores e Estudos Econômicos da Omie, as mudanças trazem oportunidades, mas também desafios. Especialmente no entendimento das alterações e dos prazos para adaptação.

“A pesquisa mostrou que 59% dos empresários sabem que a principal mudança será a criação do Imposto sobre Valor Agregado (IVA) e a eliminação da cumulatividade de impostos”, explica Beraldi. O IVA visa unificar cinco tributos – ICMS, ISS, IPI, PIS e Cofins – em uma cobrança única, contribuindo para maior transparência e simplificação do recolhimento.

Apesar da expectativa de simplificação, Beraldi alerta que o processo será complexo. “As empresas precisam começar a preparação e adaptação às mudanças. Quanto antes compreenderem as novas regras da Reforma, mais fácil será reavaliar o fluxo de caixa, capital de giro, regime tributário, cadeia de fornecimento e preços”, afirma. 

A transição para o novo sistema tributário será gradual. A implementação começa em 2026 e segue até 2033, quando a Reforma Tributária estará plenamente em vigor. Durante esse período, haverá um regime de convivência entre o sistema atual e o novo, o que exigirá atenção dos gestores e dos seus contadores. 

“Embora a reforma tenha a promessa de simplificar a gestão tributária a longo prazo e reduzir distorções, no curto prazo, é certo que essa duplicidade irá gerar um grande aumento da complexidade, o que irá demandar mudanças significativas nos processos internos de qualquer negócio, especialmente das pequenas empresas”, afirma Marcelo Lombardo, cofundador e CEO da Omie.

Além dos desafios, a reforma pode representar uma grande oportunidade para os profissionais contábeis, cujos papéis se tornam ainda mais estratégicos durante a implementação das novas regras. Não por acaso, a pesquisa revelou que 75% das pequenas empresas consideram que o contador será essencial nesse momento. A pesquisa também reforça a necessidade de uma comunicação mais eficaz, para garantir que as atualizações da reforma cheguem aos empresários de forma clara e rápida.

Com a Reforma Tributária em vigor, as pequenas empresas, que representam 99% das companhias brasileiras e são responsáveis por mais de 27% do PIB e mais de 70% dos empregos formais, enfrentarão um período de adaptação desafiador. O sucesso desta transição dependerá, em grande parte, da capacidade das PMEs se ajustarem às regras e da orientação estratégica dos contadores.

65% of small businesses predict impacts of Tax Reform

E-Commerce Uptate
E-Commerce Uptatehttps://www.ecommerceupdate.org
E-Commerce Update is a benchmark company in the Brazilian market, specializing in producing and disseminating high-quality content on the e-commerce sector.
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Getnet reveals that Customer Week drives online sales with an increase of 13.94% The Customer Week campaign, which took place between September 5th and 11th, resulted in a 13.9% increase in online sales, according to data from Getnet. The payment processing company analyzed the behavior of more than 100,000 merchants on its platform and found that the average ticket increased by 3.7% compared to the same period in 2022. The most significant growth was observed in the South region, with a 17.6% increase in sales. The North region also showed a strong performance, with a 16.8% increase. The Southeast and Midwest regions had growth of 13.3% and 12.4%, respectively, while the Northeast region had the lowest growth, with an increase of 9.8%. "Customer Week is an important date for retailers, as it is an opportunity to attract customers and increase sales. The results show that the campaign was successful in stimulating consumption and that consumers are increasingly looking for online shopping," says Marcelo Labuto, CEO of Getnet. The data also reveals that the fashion segment was the most benefited by the campaign, with a 21.3% increase in sales. The electronics and household appliances segment also had a significant increase, with a 17.6% increase. "The fashion and electronics segments are traditionally the most sought after during promotional periods. The results show that this trend continues and that consumers are increasingly looking for discounts on these products," says Labuto. Getnet also observed an increase in the use of credit cards during Customer Week. The use of credit cards increased by 15.4% compared to the same period in 2022. "The increase in the use of credit cards shows that consumers are confident in the economy and are willing to make purchases on credit. This is positive for retailers, as it allows them to increase their sales," says Labuto. In summary, Customer Week was a successful campaign for online retailers, with a significant increase in sales and the average ticket. The fashion and electronics segments were the most benefited, and the use of credit cards increased. The results show that consumers are increasingly looking for online shopping and that promotional periods are an important opportunity for retailers to increase their sales.

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