7 Strategies to increase your sales with WhatsApp

Do you have a company and use WhatsApp? Perfect. Now think that using this feature strategically can leverage your business significantly.

According to data from Indigitall, a Spanish omnichannel platform that recently arrived in Brazil, companies increased their sales by 40% by using WhatsApp for direct conversations, highlighting the effectiveness of rapid response to customer needs.

For Victor Okuma, Indigitall country manager in the country, more than a simple messaging application, WhatsApp has evolved into an essential strategic channel, allowing businesses of all sizes to connect quickly with their customers, creating personalized experiences and expanding conversion opportunities.

Today, WhatsApp is a powerful tool that transforms the way businesses communicate with their customers and has an extremely higher open and conversion rate than conventional” channels, says Victor.

The expert, who serves companies such as McDonald’s, Banco Inter and Claro, shares some valuable strategies to leverage the use of WhatsApp in companies.

1 'Create Virtual Catalogs

To further enhance conversion, WhatsApp allows you to create digital catalogs with photos, links and buttons. Therefore, abuse this tool.In an experience with a customer, Indigitall reported an impressive increase of 81% in click-through rate (CTR). “Sending messages with links directly to e-commerce facilitates conversion and makes the purchase process more efficient”, explains Victor.

2 'Implify alerts in real time

In addition, WhatsApp has the option to keep customers informed by sending real-time alerts.Victor says that “um car rental service that implemented an alert system reduced by 34% the delays of payments of drivers.Now, users receive instant updates on the situation of their vehicles, ensuring more effective communication”. 

3 Automatize to gain agility in service

The automation of service via WhatsApp brings more agility to the customer and autonomy in the processes, generating a significant increase in the conversion rate. This type of fast and direct service not only reduces the burden on the team but also improves the experience, allowing the customer to be served in a practical and efficient way. Having a good API (system that allows you to integrate WhatsApp to a chatbot, for example) with Artificial Intelligence to respond to customers can ensure a personalized service. 

4 ^ Abuse of retargetings for abandoned carts

WhatsApp also stands out as a retargeting tool, re-engaging customers who left items in the shopping cart in an ecommerce for example. Through tools available in the market, it is possible to send automatic messages encouraging consumers to complete a purchase that they started on the company's website, for example.“A retailer that developed this strategy saw an increase of 25% in sales”, highlights the Indigitall expert.

5 'Integrate channels for a complete experience

Integrating WhatsApp with other channels, such as push notifications, email or Sms, can be a good strategy to create a continuous and cohesive journey for the customer. This approach creates a more orchestrated flow, which contributes to increase conversion and strengthen the relationship with the customer. “If the customer started buying via Instagram, for example, when receiving a message via WhatsApp, this can be mentioned, bringing a message to the customer that the company is next to him, following his interests. This brings an air of proximity and loyalty, all in a synchronized way.”

This is possible through systems such as Indigitall, Customer Journey (Customer Journey), which integrates with any CRM (system that stores the data of the interactions that the customer has with the company) and creates personalized campaigns of approaches.

Today, we are one of the few tools on the market that offers an automated journey and a complete flow of communication (both for inbound channels and outbound channels), all within a single platform and all based on artificial intelligence. This approach not only improves the user experience, but also all performance rates, such as open rates, click-through responses and sales conversion in”, adds Okuma.

6 'Enable the purchase in just three clicks

The practicality of WhatsApp allows companies to offer an agile shopping experience with just three clicks. This fast and convenient model generated a 36% increase in sales in an experience registered by Indigitall, proving that the customer values the speed and customization that WhatsApp provides.

7 'Promote interactive engagement

Dynamic interactions, such as sweepstakes and quizzes, not only attract customer interest but also generate tangible results. “In the e-commerce industry, a 6% increase in sales was recorded by integrating sweepstakes into the” marketing strategy, says Victor.