Check out 6 tips to attract young talent to your company

Attracting and retaining young talent, especially Generation Z, has become an increasingly difficult challenge for companies. Data indicates this reality is unlikely to improve in the next decade: according to an Oxford Economics analysis, the number of workers born between the mid-1990s and 2010 is expected to rise to 51 million by 2030.

Given the growing presence of younger generations in the workforce, with habits and behaviors different from previous generations, it is incumbent upon companies to understand the motivations of young professionals and how to align the expectations of both new entrants and the companies themselves.

Roberta Saragiotto, Director of People & Strategy at Start Careers, highlights that the key to attracting young talent lies beyond traditional benefits. “The secret is understanding that Generation Z isn't just looking for a job, but a meaningful work experience aligned with their values. They want to be part of something bigger and have a positive impact on the world,” she explains. According to the director, for companies to stand out in the competitive hiring market and attract these young talents, they need to adapt their strategies. Check out some tips from the expert:

1. Purpose and Social Impact: Generation Z values companies with a clear purpose and commitment to social and environmental causes. According to a Randstad study, 90% of Brazilian professionals consider non-financial benefits as important as compensation. For Roberta Saragiotto, involvement in corporate social responsibility projects is a way to engage these young talents.
2. Flexibility and balance: workplace flexibility has become more important than health insurance for many professionals, according to a WeWork survey. “Generation Z values work-life balance, such as in the hybrid work model,” says the expert.
3. Continuous development and growth opportunities: continuous education is essential for young talent. According to the director, investing in training programs, mentoring, and clear career paths is a way to offer opportunities for young people to take on responsibilities and lead projects.
4. Mental Health and Well-being: Concern for mental health has been increasing from generation to generation; therefore, Saragiotto recommends adopting psychological support programs, incentives for physical activity, and a corporate culture that emphasizes emotional balance.
5. Diversity and Inclusion: Roberta points out that diverse and inclusive environments are a guiding principle for Generation Z. For them, inclusion means a workplace that respects individuality, values every voice, and creates a sense of belonging for everyone. The report “True Gen: Generation Z and its implications for companies,” by the McKinsey consultancy, reveals that these young people believe that workforce diversity is essential for innovation and growth.
6. Constant feedback and open communication: frequent feedback and transparent communication are among the priorities of young talent. “They seek work environments where they can freely express their ideas, with regular alignment meetings and open communication channels between leaders and teams,” concludes the director.