Simplifying checkout system maximizes online sales result

In digital commerce, one of the biggest frustrations of consumers is checkouts which are often long and full of unnecessary steps.This bureaucratic process, in addition to prolonging the completion of the purchase, contributes to increasing cart abandonment rates.  

A study by Hotjar, a system that analyzes the behavior of users on the Internet, points out that approximately 90% of consumers online abandon their carts if pages take too long to load. The survey also points out that a one-second improvement in loading speed can increase conversions by 5.7%.

In response to this problem, some companies are leading significant changes to simplify and personalize the customer experience checkoutremoving obstacles and making the buying process faster and more efficient.

According to Renatto Moreira, CMO of Tictus, one of the sales platforms online most popular for digital businesses in Brazil, reducing unnecessary steps and adapting the interface to consumer behavior not only speeds up the buying process, but also increases conversion rates and reduces cart abandonment.“This user-centric approach demonstrates the commitment to make shopping carts more and e-commerce more efficient and pleasant”, he reports.

Exclusive member spaces

Creating a space for members who offer exclusive content and personalized promotions, drawing inspiration from successful models like Netflix, is a good alternative.“Sse subscription model helps build a lasting relationship with consumers, increasing customer loyalty and lifetime value (CLV), while providing a source of recurring and predictable revenue for the company”, he said.

Innovation and overcoming barriers

The adoption of these innovations comes with significant technical challenges.After all, maintaining a system of checkout that is both fast, secure and capable of handling a large volume of transactions requires a sophisticated technological infrastructure.“A large-scale personalization requires processing and analyzing large volumes of data to understand and predict consumer preferences”.

The future of e-commerce

Solutions like this not only benefit consumers, but also set new standards for the industry.“By offering an agile, personalized and frictionless shopping experience, it is possible to meet current consumer needs and anticipate future trends in the” market, concludes Renatto.