ROCK apresenta ROCK Conecta, em evento online e gratuito com painéis dos principais nomes do varejo brasileiro

On December 3, a Encantech ROCK, first enchantch of Brazilian retail, performs the first ROCK Connectsonline and free, the event aims to strengthen ties in the retail sector and the supermarket industry, as well as presenting news from Rock Conecta itself, vertical focused on Retail Media and Market Intelligence.

With the theme “Connecting Retail, Industry and Shoppers: creating value connections for the entire” ecosystem, the event counts on the participation of experts from the group companies (Propz, Bnex, Izio&Co and LL Loyalty) and partner executives. The idea is to discuss real success cases and practical solutions to connect brands to millions of shoppers in a personalized way and with measurable results.

“O ROCK Conecta is a unique opportunity to get to know how to transform data into enchantment and engagement”, says Andre Penariol, CEO of ROCK Encantech.“Our intention is that the event will have other editions and become a reference in retail, being a rich discussion space that addresses the future of Brazilian retail, as well as the strategies and solutions that retain customers and transform business”, he adds. 

Event scheduleLasting from 9am to 10:30am, ROCK Conecta takes place with the following lectures: 

• “Who is ROCK?”, with Carlos Formigari, Founding Partner and President of ROCK Encantech;
  
• “ROCK Brands: Generating enchantment from” knowledge, with Rodrigo Rapparini, Head of ROCK Brands and Andre Penariol, CEO ROCK Conecta;
  
• “How did Minuano get +24pp of Share of Shoppers directly from its main competitor in a month?And all this with a ROCK above 300%!”, with Samir Jarrouj, Executive Director of Flora, and Rodolfo Antunes, owner of Rede Sol Antunes;
  
• “From insight to impact: how actionable insights can transform experiences into” enchantment, with Fernando Gibotti, CEO of ROCK CRM & Consumer Science;
  
• “How did L’ win over new shoppers from competing brands through digital sampling?”, with Eduarda Araujo, Shopper Marketing Manager at Jacobs Douwe Egberts, and Jomar Almeida Simas, Commercial Director of Torre Supermarket;
  
• “De Shopper for Fan: The strength of the” personalized treatment, with Adriana Rocha, co-founder and CEO of Ecglobal and Mariana Rhormens, Marketing Director of Alpagartas.

SERVICEROCK ConnectsDate: 3 December

Time: 9am
Format: online
More details about the free registrations and programming can be conferred on this link.