Career in marketing: market trends and tips for selection processes

The job market for beginning professionals in marketing is increasingly dynamic and competitive. The search for vacancies in this field requires students to explore various areas due to the comprehensive nature of this discipline. Among the main areas of expertise are social networking, writing, SEO, copywriting, market research, product marketing and service marketing Victoria Carnieri, marketing specialist at the Internship Company, said the initial challenge is to understand what the professional affinities of the person at the beginning of their career are. 

“By perceiving these affinities, the student can determine which areas of marketing interest him most. For example, if someone is interested in the life cycle of a product and consumer profile, he can move on to product marketing. If the person has more affinity with the attraction and qualification of leads, as well as communication strategies and content creation, he can do well in service marketing. If the professional has the most analytical profile, he can consider studies and market research”, comments the expert.

During an interview for an internship or other junior opportunity, it is critical to highlight practical experiences that can add value to the company. “For example, if the candidate participated in an academic project that involved mapping trade marketing strategies at points of sale or conducting market research to understand consumer behavior, this specific experience can be a great differentiator, which demonstrates the practical application of” marketing theories, he says. 

The expert shares some of the key growth trends in the market. 

1. Artificial Intelligence (AI)

AI has become increasingly integrated into the daily work of the marketer. AI-based tools help in content personalization, campaign optimization and analysis of large volumes of data. Knowing how to use AI, from generating effective prompts to validating information sources, is an essential skill for those who want to be ahead in the market.

2.TikTokization of Marketing

The trend of short video marketing is not unique to TikTok, but has expanded to other social networks, influencing the way brands communicate. Consumers are increasingly accustomed to this fast and engaging content format, so mastering this language and using it strategically is crucial for those who want to stand out./

3. Content Marketing and SEO

Creating relevant content remains one of the main strategies, but it is necessary to think about SEO (Search Engine Optimization) to ensure that content reaches the right audience. Professionals who master the creation of more strategic content are much more prepared to generate qualified leads and boost brand engagement.

4. Influence Marketing and Micro Influencers

Influencers continue to play a crucial role in marketing strategies, but attention has been focused on microinfluencers.With a more engaged and niche audience, they offer a faster and more relevant return compared to celebrities.For young professionals, it is essential to understand how to measure the impact of influencers on the conversion and engagement of a specific audience.

5. Email Marketing and CRM

Although some trends point to its decline, it remains one of the most effective ways to keep in touch with the customer. Through email marketing and CRM (Customer Relationship Management) strategies, companies can map the customer journey and maintain a continuous and personalized relationship. Even in a scenario of changes and new media, strategy still has a key role in customer retention and engagement.

“It is always important to take advantage of the moment of graduation to explore activities that go beyond classes such as extracurricular projects, scientific initiation, junior company, among others.There are always opportunities to develop behavioral skills and gain new technical knowledge”, concludes Victoria.