IAB Brazil launches guide to use artificial intelligence in digital advertising

The IAB Brazil launches the Guide to Using Artificial Intelligence in Digital Advertising, a comprehensive and practical material aimed at industry professionals, which aims to boost the responsible and effective use of AI in advertising campaigns and marketing strategies. The launch of the guide is the result of the effort of the Artificial Intelligence Committee of IAB Brazil, through its three main working groups: Creation, Media and Decision Making and Measurement and Assignment.

The material provides detailed guidance on using AI tools, with step-by-step tutorials, customizable prompts, and success cases.The guide also shows you how to create customized and optimized campaigns, make strategic decisions more accurately, and perform assertive performance analysis using AI technologies.

In addition to offering practical ideas and recommendations, the guide includes interviews with industry leaders who already use AI in their routines, which enriches the understanding of the positive impact of technology on the market.To facilitate the assimilation of concepts, the material has a detailed glossary on generative AI applied to advertising and digital marketing.

The document is aimed at all advertising and marketing professionals who seek innovation, customization and efficiency in campaigns. “The launch of the guide reaffirms the commitment of IAB Brazil to the development of the sector in all topics that touch digital advertising and AI, undoubtedly, is one of them. By bringing the theme to the table, the IAB, through this guide, makes another relevant delivery for all professionals in the understanding of AI within the advertising”, says Denise Porto Hruby, CEO of IAB Brazil.

To access the guide in full, click here.