Netbr Partners with British Company Customer Futures, Specializing in “Consumer Empowerment”

A There are a few possibilities for "Netbr" depending on the context. If it's a **company name or a brand**, it's likely a portmanteau of "Net" (network/internet) and "br" (Brazil). In that case, the most accurate translation would be to **keep it as "Netbr"**. If it's a very casual, shortened, or typo-ridden way of referring to something related to the **Brazilian internet or network**, then it could be: * **Brazilian Net** * **Brazil Net** * **Brazilian network** **Without more context, the most direct and likely translation is to keep it as "Netbr".** Could you provide any more information about where you saw this word? That would help me give you a more precise answer!, focused on open digital identity architectures, is partnering with the British company Customer Futures. This is an innovation consultancy specializing in strategies to address the consumer experience based on decentralized identities.

In the conventional identification model, user credentials travel from one point on the network to another as a single block of data, and this information (much of which is unnecessary for the specific purpose) is collected by the service provider's website.

Distributed identities allow consumers to control their own personal data, without relying on centralizing third parties such as governments or corporations. They use technologies such as blockchain and tokenization to ensure privacy and portability in non-invasive forms of authentication.

Founded and led by digital experience researcher Jamie Smith, Customer Futures has been launching new UX and CX concepts that balance privacy with seductive experiences.

In Netbr's view, one way this happens is through the offering of digital wallets. With wallets, the consumer keeps their encrypted identity data on their personal device and only offers websites what is essential. For example, to prove they are of legal age, they don't need to share their address, even though residential data is available in the wallet for appropriate situations. 

Customer Futures has numerous projects in "EmpowerTech" and "CustomerTech" utilizing granular identity models with multi-layered data.

According to André Facciolli, CEO of Netbr, the partnership helps his company design new journeys for consumers, employees, and partners, adapted to the emergence of artificial intelligence.

This will lead to the design of more fluid digital experiences, yet resistant to privacy abuse or circumventing customer consent. 

The Open Finance Experience

Netbr has 20 years of experience in identity management and governance transformation focused on employees, customers, partners, and impersonal entities, across WIAM, IGA, and CIAM disciplines. The company is directly involved in architecting B2C and B2B customer journeys for Open Finance, with over 100 identity transformation projects completed.

In Brazil and Latin America, Netbr introduced various projects related to distributed identity and decentralized identities (DiDs). Among them are the application of wallets, based on non-proprietary architectures that do not consume personal attributes.

With the new partnership, Netbr becomes a channel for resonating advisory services and evangelizing the use of digital identity as a driver of added value, not just in technology, but from a business perspective.

Furthermore, the Netbr team will offer these decentralized identity platforms for creating frictionless "zero trust" journeys for clients' businesses. The objective is to ensure that users have total control over the stack of personal attributes that constitute their identity.

Managed Services

André Facciolli believes that the implementation of IAM products should be aligned with the offering of services that go beyond the purely technical area, and that is where Customer Futures adds value to his company's deliveries. In addition, the executive foresees a favorable scenario for the offering of managed services (MSP) to take care of the entire identity and access environment in companies' business flows.

"Let's build a bridge between the technical side, including the adoption of corporate process standards (As this is a very short phrase and lacks context, there are a few possibilities depending on what "patterns business" is intended to mean. Here are the most common and likely translations: * **Business patterns** (Most common and direct translation) * **Business models** (If referring to recurring ways of doing business, or structures) * **Business trends** (If referring to recurring developments or directions in business) Could you provide more context for "patterns business" so I can give you the most accurate translation?), and the modernization of business journeys, with the generation of use cases," says Facciolli. 

Netbr will offer training, work groups, and workshops focused on the CustomerTech reality. With this, it will contribute to building critical mass in this type of approach, both at market level and within client teams.

For the first quarter of 2025, Netbr already expects to contract projects involving Customer Futures in the telco, banking, retail, hospitality, ESG, and cooperative sectors.