With the market increasingly competitive, small companies seek alternatives to optimize operations and build solid relationships with customers. In this context, the adoption of Customer Relationship Management (CRM) (CRM) or customer relationship management system IO becomes a strategic differential. A survey of Grand View Research states that the world CRM market should reach US$ 157.6 billion by 2030.
More than organizing and centralizing information, CRM helps increase sales, improve productivity and reduce costs. Augusto Barretto, marketing strategist, founder of Ti Nordeste and creator of Simplo CRM“um CRM enables small businesses to maximize sales and reach a new level of productivity by focusing on customer and market opportunities in a simple and effective way”.
Data from Online Finance they show the positive impact of using CRMs in small businesses, pointing to significant improvements in the areas of sales, customer loyalty, productivity and operational efficiency. Below, five ways CRM can benefit these businesses:
1. Increase in sales and conversion of customers
With the data indicating a potential increase of up to 29% in sales, a CRM makes it easy to track each stage of the sales cycle by automating the sending of budgets and offers to maximize conversion opportunities.“It is a relatively simple way to drive results, but it often does not receive the proper attention” comments Barretto.
2. Relationship and customer loyalty
Establishing a lasting relationship is essential to building customer loyalty, and 74% CRM users report a significant improvement in customer satisfaction.By centralizing the history of each of them, businesses offer personalized service, increasing retention and loyalty.
3. Productivity gain and operational efficiency
The data show that 73% of professionals who use CRM report a gain in efficiency and 50% they observe an increase in productivity, streamlining service and the sales process.“Automating repetitive processes frees up team time for strategic tasks”, says the expert.
4. Reduction of operating costs
Optimizing workflow also generates savings. 40% of CEOs who use CRM realize a significant reduction in operating costs, helping to direct resources to other areas.
5. Integration and centralization of essential tools
A good CRM offers integrations with tools such as WhatsApp Business, e-commerce and digital calendars.“It is a way to ensure a more practical management, facilitating the centralization of data. This is especially important for small businesses, which have little manpower and need to visualize processes in a clearer way”.
Simplo CRM is a platform that provides solutions for customer management, marketing and sales at affordable prices, in order to make the solution viable for small businesses Impermaster Engineering, which has seen an increase in 58% sales in just one month of use.
According to Barretto,“O Simplo CRM is more than a platform; it transforms the way companies deal with each stage of the sales journey, centralizing data and tracking the progress of each interaction, allowing a visible improvement in results. This is the most obvious consequence for organizations that bet on CRM”.
