With less than a month until Black Friday, many companies are already preparing to boost their sales during one of the most anticipated times of the year. Beyond the undeniable investment in a strong marketing strategy to achieve these results, it's also essential to focus on collection strategies during this period. Developing friendly and assertive approaches can create a positive customer experience and thus avoid delinquency risks and other financial losses.
To this day, many people are still awaiting this date to acquire their desired products. According to data released in a survey conducted by Dito in partnership with Opinion Box, as proof of this, 43% consumers intend to spend more this year, compared to only 9% who will spend less than in 2023.
This high volume of searches is increasingly demanding proactive planning by the market, through exclusive marketing campaigns, logistical enhancements, and improved customer service, ensuring a satisfactory and smooth experience and, consequently, greater customer loyalty to the brand. However, many errors are still being made in this process, hindering businesses from achieving these results.
One of the most recurring difficulties for companies these days has been updating their records. Many fail to qualify and maintain their The translation of "mailing" in Portuguese to English is simply **mailing**. There's no need for further translation. On a daily basis, and as a result, they lose assertiveness when contacting their clients, investing money and time in messages that won't reach the intended recipient.
Excessive communication, inappropriately delivered, is unfortunately also quite common. Many consumers are impacted daily by a high volume of messages, even from brands they regularly engage with, which can lead to dissatisfaction and a subsequent loss of future purchase intent. Imagine this extensive barrage from different companies; how negative could it become for anyone?
These behaviors are extremely detrimental to the image and prosperity of any business, and during Black Friday, they can prevent the sales surge characteristic of this time. Those wishing to participate in this movement should, in addition to planning ahead, focus on developing a robust billing plan for their target audience, directing clear and concise messages to the correct recipients to convert them and, further, create a positive purchasing experience.
Regarding customer registration data, for example, data qualification allows for more targeted actions, contacting the right person for that specific need. There are exclusive validation services between CPF and mobile phone numbers directly in the operators' database, based on Open Gateway principles, which are of significant assistance in this regard.
To strengthen contact between parties, implementing a broad multichannel strategy encompassing voice and text is a crucial element in connecting with the customer through their preferred method of contact. Appropriate, technologically advanced communication, with omnichannel support prepared for customer needs, increases the chances of conversion throughout the purchasing journey.
In the market, there are a variety of innovative and visually rich channels that can enhance this experience, going beyond the more "well-known" channels like WhatsApp and SMS. A prime example is Google RCS, which allows visual brand identification with logos, contact information, address, website, and more user-friendly communication through cards, carousels, GIFs, and other features that will make a difference in your strategy.
While these resources can be used by any business, it's important to be aware of significant differences in these strategies. online and offlineThis is because, while e-commerce already has competitive advantages due to the greater impact these tools tend to have through their visual appeal, one of the major differentiators of physical businesses lies in their sensory experience and personal connection.
Therefore, each communication channel must be carefully considered according to these characteristics and preferences of the target audience. Deeply understand your client's profile and what they expect; this will greatly facilitate your brand's definition of the best Black Friday strategies to boost sales conversion and results on this highly promising market date.
