Freedom to Undertake will have lectures, workshops and debates with great names in female entrepreneurship

The number of women entrepreneurs in Brazil has been growing. According to a survey by Sebrae/IBGE, there were 10.3 million women business owners in the third quarter of 2023, corresponding to 34% of the total number of entrepreneurs in the country.

To better detail this reality, the "Desenvolve Mulher Empreendedora" Project, a partnership between the Brazilian Confederation of Commercial and Business Associations (CACB), the National Council for Entrepreneurial and Cultural Women (CMEC), and Sebrae Nacional, conducted the research National Profile of the Entrepreneurial Woman that traces the profile of companies run by women and Brazilian entrepreneurs, based on the identification of the characteristics and challenges of the owners of small businesses.

The survey, which gathered 6445 interviews distributed in 901 municipalities in 27 states conducted between august and october 2023, pointed out that 54,2% of the women interviewed is between 40 and 59 years old and 38,3% between 20 and 39 years old; 59,8% are white and 32% are black and brown, 78% has children; 69,4% are married or in a stable union, 3TP3T has a full graduate degree and 13T.

Of the total, 34,7% of the businesses are MEI and 23,9% micro-enterprises; 93% have up to 19 employees and the main branches of activity are beauty (16,7%), food (16,3%), clothing (15,2%) and health (14,4%), of which 18,9% operate in more than one branch.

To talk to most of these women entrepreneurs, the CMEC - Council of Women Entrepreneurs and Culture, CACB organ - Confederation of Business and Commercial Associations of Brazil and FACESP (Federal Associations of the State of Sao Paulo Federation of Trade Associations - will promote the 5th edition of Freedom to Undertake on December 2, at the Monte Lebanon Club in Sao Paulo.

Aimed at entrepreneurs from all over the country, the event will have a schedule of lectures, workshops, panels and various actions to promote networking and connect participants with various brands.

Led by Ana Claudia Badra Cotait, president of CMEC, 5 Freedom to Undertake will have the Panels Women who Inspire and Black Powers with entrepreneurs and executives from various companies that will address the main challenges and advantages of undertaking.

Another highlight will be the lecture the Obvious Speech, where the actress and entrepreneur Giovanna Antonelli will teach and put into practice 6 topics to boost personal and professional success. Already, Felipe Theodoro, advertising and influencer, will talk about the topic Customer and Retail.

There will also be HOTSEAT led by businesswoman Cris Arcangeli who will give strategic express mentoring to three participants after making pitches to describe their business.

Retail expert Janaina Ortiga Abi-Ackel will present the Retail Lessons panel, mentor Aline Salvi will address the Personal Branding theme: You are your Brand! and Alessadra Andrade, Director of Pateo 76, and Caetano Maffra, CEO of Cuia Tech, will talk about Artificial Intelligence.

In addition to the lectures, the entrepreneurs will be able to participate in complementary workshops directed to training taught by professionals and representatives of SEBRAE and ABF that will address issues such as digital visibility, franchising, export, mental health, self-esteem and communication, among other issues.

At the end of the event there will be the delivery of the CMEC Award for outstanding entrepreneurs, happy hour and activations of various brands to interact with the participants.

Check out the themes of the workshops:

SEBRAE & Expand your digital visibility

A business without visibility does not have many chances to survive. Even if there is quality in deliveries and fair values, if no one knows your brand or your name, your success is at risk. With these technological innovations, many entrepreneurs have begun to expose their product or service in thousands of sites, social networks, search engines and content players spread on different links and accessed by different profiles of people.

In this workshop participants will learn how to plan the digital presence of their business to put them ahead of the competition.

ABF 'Entendando a Franchising

Want to have your own business and need knowledge to undertake more safely? Are you thinking of opening a franchise?

Come and understand the sector with those who understand the subject: ABF 0 Brazilian Franchising Association.

In the workshop Understanding Franchising, ABF will offer the indispensable knowledge for those who want to train before having their own business and entering the universe of franchises in a practical, agile and effective way.

SEDO & Entend your brain. 

Speakers Fernanda Bornhausen and Ana Paula Bornhausen will show how to create and maintain healthy habits and teach how to control stress in a natural way.Through the SEDO Journey they will retrain the brain through the natural activation of 4 neurotransmitters: Seratotin, Endorphin, Dopamine and Octocin, also known as the hormones of happiness.

These 4 neurotransmitters may be the key to opening the door to a new healthy lifestyle.

Pitch 360th in Business and Communication

Marisol Chiesa and Paula Napo will present an innovative method to strengthen and add value to strategic communication through practical activities, mental triggers and pitches development.

In this workshop, participants will learn to speak confidently and objectively through the Pitch 360 Methodology The Pitch 360 Methodology, which is an innovative method that teaches how to make 30-second sales pitches, lecture scripts and content generation for social networks.

More information and registration for Freedom to Undertake can be made through the link https://liberdadeparaempreender.com.br