Teleton 2024: Blip is official partner in monitoring conversations on digital channels

The AACD Teleton Campaign is well known to Brazilians. The purpose of the television marathon, broadcast annually directly from the SBT studios, is to raise donations in favor of the AACD, enabling about 280 thousand calls in the various units of the AACD in Brazil. In 2024, Teleton will make its 27th edition, on November 08 and 09, with the motto solidarity and gratitude. In addition to individuals who make donations through the program, many companies have also moved increasingly on this social front and actively participated. Blip, the leading conversational intelligence platform that connects brands and consumers in social apps, such as WhatsApp, Instagram, Messenger, RCS and Apple, which has supported Teleton since 2017 through STILINGUE by Blip.

During the show's TV broadcast, the team of volunteers working at Blip will monitor the official Teleton channels and public conversations on Instagram, Twitter, Facebook, TikTok and LinkedIn through a War Room with its social listening platform following conversations on social networks, including Bluesky, a network recently added to the social listening module.“O social listening is a strategy that involves monitoring and analyzing conversations and mentions about a brand, product or sector on social networks and other online platforms. Our goal with Teleton is to stimulate more conversations in the digital environment and, consequently, more donations, account Menedjan Morgado, Insights Manager at Blip and one of the project volunteers.

For 2024, the Blip social initiatives area, known as Blip Purpose, has received registration from 445 volunteers, including Blippers and employees from more than 250 other institutions, to work during the two days of the program and they will receive training on the platform, Teleton and AACD. The volunteer team has people from Blip and other companies and institutions. “For this social project with Teleton, we offer free of our social listening platform throughout the year, as well as people from our team who will act as volunteers, with the purpose of contributing to the action of monitoring, as well as well as contributing to the scams to the scams to the engagement of the organization Rafaela Marteleto, Purpose Team Coordinator & ESG Specialist at Blip. 

“The partnership with the Blip team has a great impact on the performance of the AACD Teleton campaign. There are more than 300 volunteers interacting in our social networks and especially, making a difference in the result of donations, interactions and engagement during the days of the” program, he says Edson Brito, Superintendent of Marketing and Institutional Relations at AACD.

Teleton's partner companies will also be monitored during the televised program.