Eco-friendly packaging transforms the pet market with sustainable proposal

Sustainable alternatives are increasingly present in the pet market, with eco-friendly packaging gaining ground among brands concerned with reducing environmental impact. Made from biodegradable, recyclable, or renewable materials, these packages meet a growing demand for products that respect the environment and encourage a more sustainable cycle.

Market research on packaging shows that the demand for eco-friendly alternatives in the pet sector has been increasing. In the United States, for example, over 20% of consumers have shown a preference for sustainable packaging in products for their pets, according to data from Euromonitor and PetfoodIndustry. This growth is driven by a shift in consumer behavior, especially among millennials, who are increasingly aware of the environmental impact of the products they purchase.

A Furest Pet, initially established in the United States in 2022 and operating in Brazil since 2023, is one such brand that has adopted the sustainability concept in its operations. “Our goal is to offer dogs and cats a healthier and longer life, where they and their owners can share more quality time together. We wanted packaging that reflected our respect for nature, especially the Amazon Rainforest, which inspires our product line,” explains Gilberto Novaes, founder and CEO of Furest Pet. 

Innovation even in packaging

The production of sustainable packaging has become increasingly diverse and innovative, seeking to minimize environmental impact as much as possible. Biodegradable materials, made from natural compounds that decompose rapidly in the environment, and compostable packaging, which can be turned into compost after use, are among some of the most sought-after options. Another alternative is the use of recycled plastics, which prevent waste disposal and minimize the need for extracting new resources. 

An example of innovation in this sector is the stand-up pouch made from sugarcane resin, a material that replaces conventional plastic and reduces carbon emissions in the production process. This packaging, besides being renewable, carries the I'm Green seal, which guarantees the sustainable origin of the material and encourages the use of renewable sources. Furest Pet adopted this model for its line of natural products, offering consumers packaging that preserves item quality while simultaneously respecting the environment. 

For Gilberto Novaes, caring about the environmental impact of packaging is not a choice but a responsibility for all companies that use natural resources in their production. “Choosing sustainable packaging goes beyond a market issue; it is a commitment to environmental responsibility. Those who use natural resources to produce must give something positive back to the planet, and we want our products to reflect this stance of respect and care for the environment,” summarizes the CEO.

The impact of eco-friendly packaging in the pet sector

This eco-friendly approach is creating new opportunities in the sector, both for the domestic market and for export, where requirements for sustainable products are even more stringent. Furest Pet's packaging, for example, is also certified with the Eu Reciclo seal, ensuring that products sold in Brazil contribute to an effective and responsible recycling system.

Innovation in packaging design and materials brings benefits not only to the end consumer but also to the environment, by reducing the disposal of harmful materials and supporting reverse logistics practices. In Brazil, where environmental awareness is advancing rapidly, this transformation in the pet sector is another reflection of the new consumer profile.

Gilberto Novaes points out that this is a path of no return. “The pressure for sustainable solutions does not come solely from regulations. This responsibility goes beyond the final product; it is about the entire production chain, from the origin of the materials to disposal. In a market that demands transparency and environmental commitment, sustainable packaging is a necessary advancement, reflecting choices that contribute to a more balanced and less harmful cycle for the environment,” he concludes.