63% of Southerners have already made purchases after receiving ads for messages, research shows

Southerners are using more digital media to communicate with companies and also suggest that this technology adds Artificial Intelligence to help them save and form personalized shopping lists. This is what points out the unprecedented research conducted by Infobip in all states of southern Brazil, where 63% have already assumed to have made a purchase after receiving messages with ads and 84% are using WhatsApp as the main means of communication when they have questions, complaints, to make some request or virtual purchase.

“These numbers confirm a strong adherence of the population to digital channels when communicating or even deciding on an acquisition. It is an important moment, including the approach of Black Friday and Christmas for small, medium and large companies to sell more. Technologies like these are already so present in the lives of southerners that 10% of those who responded to the survey use chats even to vent or flirt”, summarizes Giovanna Dominiquini, sales director of Infobip.

For the specialist, communication between consumer and company can be inserted at any stage of the business, but it is important that she takes more and more into account the profile of this customer. The survey indicated exactly that, because 85% would be more involved with stores, for example, that had personalized service. And this customization also reflects on how southerners note that technology can help them in their day to day to day. For 44% AI could help save, comparing prices and brands, while 27% would like it to create shopping lists based on consumer habits.

“When it comes to increasing sales through an online approach, what we are really seeing is the power of personalized communication and the right technological tools working together.In all sectors, the impact has been impressive. As examples, we have customers in several sectors that have had great results.In the consumer goods sector, we have seen sales of a customer increase by up to 14 times. In the transport sector, sales have increased by 8%, and in the construction sector, conversions have increased by 4.2 times”, says Giovanna.

This significant increase in sales also happens when the consumer leaves some item in the virtual cart and closes the page, giving up or leaving for another time, however, the communication between e-commerce and the customer can make him resume the purchase. That is what they say 55% of the southerners, who have already returned to the cart after receiving a message from the store. Already when there is no online support, the one that e-commerce can offer while users browse the site, to ask questions or assist in payment, made 77% give up buying.

For 78% of the southern population, chatting with chatbots is not a problem, as long as they offer adequate support, while 62% prefer to start the conversation with a robot and, if necessary, be transferred to a human. Already 36% assume they like to chat with these chatbots. However, there is an important caution, which should be taken into account by companies and the consumer, since 78% have concerns about sharing personal information with chatbots.

“Technologies that support online experiences have become increasingly accessible to everyone, regardless of industry or company size.For example, chatbots are no longer a tool reserved for large and well-known brands. Today, even smaller companies can integrate chatbot solutions to raise customer service, manage queries and offer personalized experiences. In fact, we have seen companies increase lead generation by up to 138% after implementing a customer service chatbot 24 hours a day, 7 days a week, which demonstrates the impact that these tools can have even for marketers in the initial stages of the optimal service is a virtual point that they are using a virtual service.