With the arrival of Black Friday, one of the biggest dates in the retail calendar, private brands adopt several innovative marketing strategies to stand out amid the avalanche of promotions.For the date of 2024, the Yuoolknown for its sustainable and minimalist sneakers, for example, it bets on aligned operations to maximize impact, a combination of personalized discounts and integrated influencer marketing campaign.
Planning has already begun six months before, says CEO Eduardo Abichequer. “The focus is not only on discounts, but also on the purchase experience”, he says. The executive believes that good preparation is mandatory to make the customer experience fluid and pleasant. Inventory organization, aligned service team and oriented to various situations, as well as organized logistics process are essential parts to ensure that the operation is able to cope with the growing demand for large dates, such as Black Friday.
In addition, this organization is significant to show customers the values of the brand. In the case of the sustainable tennis startup, it will be “um full month of comfort and peace. No running, no chaos”, says Eduardo, in accordance with the lifestyle that Yuool encourages: a quality life, balanced and without the noise of intense consumption and no breathing that dates like this can generate.
“A Yuool offers a whole month of promotions with the same comfort that its products provide. Unlike the traditional Black Friday, full of rush and chaos, Yuool presents a calmer and more organized November. The campaign offers discounts all month, allowing consumers to plan their purchases with ease”, says the executive.
All this in line with integrated marketing strategies strengthen brand awareness, which creates an engaging buying journey from start to finish. In addition, Black Friday is a unique opportunity to test new approaches. “Using retail infoproduct strategies, for example, allows us to create a continuous cycle of value for the customer.In addition, with discounts in the right measure, we can offer the consumer the advantages and sustainability of our products, generating a deeper relationship and expanding the reach of the” brand, he points out.
As for strategies to enhance the reach of campaigns, a good idea is to activate a network of influencers, responsible for promoting the concept of double discount. With this, the brand can attract different consumer profiles, connecting with new audiences through reliable and relevant voices. In addition, controlled launch strategies via WhatsApp add an element of exclusivity, allowing more engaged customers to access promotions before the general public.
These combined actions allow the brand not only to participate in Black Friday, but to use the date as a springboard to solidify its identity.“These are integrated strategies that reflect how a brand of its own prepares not only to participate in Black Friday, but to strengthen the concept and values of the company in the whole”, concludes Eduardo.
