In Brazil, Black Friday, which happens on November 29, has already consolidated itself in the national calendar. According to a survey by Confi. Neotrust, the expectation is that the event generates a turnover 9.1% higher than in 2023, moving R$ 9.3 billion in retail. Many consumers await this season of offers to renew their stocks of hair cosmetics, since prices are usually lower. This is the ideal time to invest in a hair care routine.
To make the most of this opportunity, it is important to prepare in advance by making a list of the products needed to avoid impulse purchases. When it comes to hair, you need to identify whether the strands need hydration, nutrition or repair to better choose which items to invest in.
During the special date of purchase, products focused on recovery and intensive hydration always have a great demand, especially for those seeking quick and effective results.Items such as complete treatment kits, such as nourishing masks and finishers; in addition to multifunctional cosmetics, such as leave-ins with thermal protection, they are very practical and always present a high demand, as they fight the frizz and facilitate the daily routine.
How to find the best promotions?
To find the best offers, the consumer must be aware of the main communication channels of brands, such as newsletters, social networks and VIP groups.Many companies offer additional benefits through their applications, which often notify users about promotions before they are even disclosed to the general public. Attending pre-sale events or registering for loyalty programs can also ensure priority access to the best offers, increasing the chances of taking advantage of special discounts.
Buying safely
When buying online during Black Friday, it is essential to take extra care to avoid problems. The first step is to check the reputation of the site where you want to make the purchase.Find reviews of other consumers on platforms such as Complaint Here and social networks, to ensure that the and e-commerce it's reliable.
In addition, when it comes to hair cosmetics, it is essential to ensure that the products are original and have registration with regulatory bodies, such as the National Health Surveillance Agency (Anvisa), which ensures their quality.
Another important point is to check if the site uses good security practices, such as the presence of SSL certificates (identified by the padlock in the address bar), which protect the personal and financial data of consumers. Checking delivery times to avoid frustrations is important, since, due to the large volume of sales, companies often take time to deliver orders. Reading the exchange and return policy is also essential to ensure a smooth and secure shopping experience.
Finally, to be able to take advantage of all promotions, consumers must prioritize the purchase of products that offer quality and safety. Buy consciously, choosing items that will really contribute to the hair care routine, is the most effective strategy. Thus, purchases will make a significant difference in the health and beauty of hair, without financial waste.
