Black Friday: 7 soluções que potencializam a geração de receita no varejo e fortalecem a experiência do cliente

Black Friday consolidates itself as one of the most important dates of global trade. A survey by Ponto Map in partnership with V-Tracker reveals that 61% of Brazilians are preparing to buy on the date, reinforcing its relevance in the market. These data not only indicate a strategic opportunity for companies to increase their sales and strengthen the relationship with consumers, but also highlight the need to adapt to the current scenario. With digitalization on the rise and the transformation of consumer habits, especially after the pandemic, the competitive differential goes beyond attractive offers.

According to Clicksign CTO, Cristian Medeiros, companies now need to adopt innovative solutions that, in addition to maximizing revenue, improve the shopping experience, promote loyalty and stand out in a challenging market. “This context reinforces the importance of optimizing processes and investing in advanced technologies that face the challenges of retail and promote sustainable growth”, he says. 

Below, we highlight seven essential tools that leverage these results, helping companies stand out in the Black Friday period:

Loyalty, cashback and customer retention programs

A IZIO&Co it is the most complete promotional efficiency solution for the retail chain in Brazil. In order to make retail easier and more profitable, the startup operates offering products focused on profitability, such as Cashback+, a personalized application for the retailer, in addition to the cashback application Mangos, which puts the industry in direct contact with the final consumer. A survey of the company points out that retail chains that already have cashback as part of the sales strategy have an increase of 85% in the shopper's expense, generating an additional turnover of R$ 883.4 thousand to each 1 thousand customers show crucially engaged in the sales, during the periods, during the Black shows the retention of the sales as a more sales, the same as the sales.

Electronic signature for optimization of business relationships

A Clicksign, a company that materializes relationships between people and businesses in the digital environment, stands out as a strategic solution for corporations that want to optimize their processes during Black Friday. With tools such as electronic signature and accepted via WhatsApp, the startup allows companies to carry out transactions in a simpler, safer and faster way, meeting the demand for agility and bureaucracy. These solutions not only facilitate the formalization of contracts and agreements, but also offer a fluid and efficient shopping experience for consumers. By boosting revenue generation through digital 100% processes, Clicksign helps companies to stand out in one of the most busy periods of retail and strengthened their customer relations.

Digital asset management for governance in the positivation and go-to-market process

Yapoli, a reference in digital asset management in Brazil, offers a platform for DAM (Digital Asset Management) essential for brands looking to save and optimize their campaigns during Black Friday.Yapoli technology centralizes, organizes and categorizes videos, photos and documents, allowing the customization of access permissions according to the user's position, ensuring governance and cybersecurity. DAM provides a four-hour weekly savings in manual processes, optimizing up to 80% of the development cycle of advertising actions. With a potential increase of 200% in return on investment (ROI), the tool demonstrates how innovation in digital asset management can transform the efficiency and effectiveness of marketing strategies, enhancing the success of sales season.

Automation of the corporate task cycle in 50%

A Aoop, the main consultancy capable of solving the automation and acceleration of digital strategies of companies in Brazil, assists in the implementation of the digitization of processes and projects in an intuitive and personalized way, focusing on total experience and hyperautomation. With AI-based solutions, the consultancy is able to automate up to 50% or more of the cycle of tasks of corporations through the ServiceNow platform, optimizing workflows. The elimination of manual and repetitive tasks makes the structures more agile and efficient, contributing to the reduction of operational costs and allowing employees to focus on more strategic activities that add value to the business, such as data analysis and decision making Black, which is essential to meet the high demand.

Management of corporate expenses and strategic campaigns

In expenditure management, a Simple Account it offers the ability to organize and manage spending more efficiently. With this approach, it is possible to allocate resources accurately by department or category, providing a clear view of the areas of greatest expense and identifying optimization opportunities.For Black Friday, the company launched a free campaign, the “Prepara Black Friday”, focusing on helping companies boost their billing on one of the most anticipated dates by the trade. The action offers free classes, cashback and free access to the platform AdSimples ^^A solution that allows you to choose validated audiences, pause low-performance campaigns, and scale the best with a single click.It is ideal for companies looking to sell more with a more robust and effective ad strategy.

Work-on-demand app to help e-commerce sales

According to a study by marketing platform Haus, on Black Friday 2024 an increase of 14% in the volume of orders is expected That is, temporary professionals will be essential to deal with the greatest demand.In this scenario, the platform of rewarded services, the Mission Brazil, presents itself as a solution for brands. With more than 800 thousand registered users, the tool allows companies to connect with people who are looking for jobs on demand. One of these “missions is shoppers, people responsible for making, in physical stores, purchases made by customers in digital channels, and that in the last year collaborated to generate an economy of approximately R$5 million to e-commerces, according to a survey of the application. This is because, with Mission, there is no need for companies to hire employees or third-party companies specialized in the service of shopper brands, something that would be more onerous. 

Support with affiliate and influencer marketing on Black Friday 

Affiliate and influencer marketing are the big trend for Black Friday in 2024, which this year should also have the support of artificial intelligence. This is where startups like Social Soul/Lomadee and Montify, belonging to the A&EIGHT, they can collaborate, since they are focused on the relationship between brands, influencers and affiliates, facilitating the correspondence between companies and content producers 43% of retail sales in the year. According to a report by Admitad, the number of affiliates in Brazil increased 8% only in 2023 and was responsible for 43% of retail sales in the year. Already when we talk about influencers, Brazil dominates the theme, being the country with the largest number of“influencers” in the world, according to a study by Nielsen.