Can we talk about Black Friday? See three selling strategies 

November is a period expected by many Brazilians to make purchases. After all, the beginning of the month marks the countdown to Black Friday. Therefore, traders should prepare in advance. In this sense, the application of technology should be aligned with sales strategies to increase revenue and stand out among the competition. 

When will Black Friday 2024 be?

Black 2024 is scheduled for Friday, November 29.“Essa is an extremely commercial date. So, sellers, or even those who provide service, should be aware of how to prospect customers. This is because a large part of the population already intends to invest in this period. Therefore, special purchase conditions and accessibility in service tend to attract”, says Tiago Sanches head total IP Sales. 

Sales overview on Black Friday 2023

According to a report by Confi.Neotrust, in 2023, the and e-commerce it had a turnover of R$ 5.2 billion.The number of orders was 8.21 million. Both indexes showed a drop compared to the results of 2022, the first of 15.1% and the other of 17.1%. On the other hand, the average ticket grew 1.7%, reaching the value of R$ 636.66. “Despite the low, knowing the data is essential to prepare correctly this year”, completes Sanches. 

What are your expectations for Black Friday 2024?

According to the study Panorama Black Friday 2024, produced by Globo, 39% of people intend and already plan to make purchases on this day. “It is important to follow the expectations of buyers frequently, so it is possible to map an assertive capture strategy according to the general preferences”, comments the sales specialist. 

3 Selling strategies for Black Friday 2024! 

To collaborate with traders, Sanches shows five technological strategies to intensify earnings in November:

Promotions and special conditions to the customer: those who are already part of the clientele deserve special attention! In this sense, the use of scripted to send active messages is an effective solution to those who want to communicate quickly. The mechanism can forward a promotion, personalized discount code or the actions of the company automatically. 

Multiple communication channels for customers:  individuals have different ways of searching for products and services, such as social networks award's, messaging applications. Entities need to be open in all these, otherwise they lose those interested. Thus, an Omni service tends to bring this possibility, even to start the journey in a medium, such as the page and end in person, for example. 

24-hour support and service: the purchase has no time to happen, as well as the search for support or withdrawal of doubts. So, companies need to use the technology, again of the scripted, to automate this part of host and increase uptime. After all, this eliminates the performance of a night team.

Finally, digital mechanisms can be a great ally to increase satisfaction with the customer experience (CX) in an excessive moment of sales.“When even in an instant of great demand institutions deal well with their market, it will subsequently retain this portion”, concludes Sanches.