SHEIN debuts campaign with Larissa Manoela  

SHEIN, a global retailer of fashion, beauty and lifestyle, the 11.11 and Black Friday campaign premieres. To be the star of these two important retail promotional dates, the brand chose as its protagonist the artist Larissa Manoela. The advertising film will be broadcast on open TV, on TV Globo, SBT and Record stations, and on SHEIN and the influencer's social networks, with the offers initially focused on double date (double date, in free translation) 11.11. 

The commercial with Larissa Manoela brings the promotions and diversity in the portfolio of products offered at SHEIN. According to Raquel Arruda, Marketing Director of SHEIN in Brazil, the advertising film reinforces that SHEIN is for everyone. “A the protagonist of the campaign is a multifaceted professional. Larissa Manoela is an actress, singer, model, influencer, presenter and entrepreneur. These are all roles that demand many styles for different occasions and moments. Just like SHEIN, a space for all styles and with everything the public needs in a single platform.   

In addition to the campaign, the public can follow a SHEIN live with the special participation of Larissa Manoela. The live broadcast takes place on November 10, from 20h, for a heat of promotions of 11.11 of the brand. 

Promotions in more than 400 thousand items  

SHEIN will have more than 400 thousand items with special discounts on both 11.11 and Black Friday. Among the promotions of 11.11, are: discounts of up to 85% from October 21 to November 4, 90% between days 5 and 10 and reschedules up to 95% from November 11 to 13.  

For Black Friday, consumers can expect discounts of up to 90% from November 13 to 25 and discounts of 95% from November 26 to 30.  

Service: 

Images campaign 11.11: Link 

Video 11.11: Link 

Images of the Black Friday campaign: Link