Black Friday is approaching and promises to make a significant impact on Brazilian retail, including the stationery segment. According to Confi.Neotrust, e-commerce must achieve a turnover of R$ 9.3 billion, representing a growth of 9.1% compared to 2023. In order for companies to truly take advantage of this potential, early planning is critical.
Niche brands should implement strategies that emphasize the exclusivity of their offers. Creating relevant promotions for the target audience and developing combos or special kits for Black Friday can be good ways.In addition, more targeted and close communication with the customer, using sales triggers that convey urgency and scarcity, can increase the effectiveness of promotional actions.
Customer service is also a great competitive differentiator, so offering fast and affordable support during the event is key to ensuring a positive experience, resulting in more sales and greater consumer satisfaction.
Sales strategies for e-commerce
For online sales, good inventory planning is necessary. It is important to identify which products stand out, prioritizing those with the highest margin and good sales appeal. Another point is the definition of attractive offers and prices, such as significant discounts, freight benefits or gifts for purchases above a certain value.
In e-commerce, the user experience must be optimized. The first step is to facilitate navigation so that the consumer buys quickly and intuitively, using strategies such as landing pages and simplified checkout.In addition, it is essential to ensure that the experience is fully mobile friendly, since many users make purchases by mobile.
Preparing logistics for increased demand during Black Friday is crucial to avoid delays and complaints, directly impacting customer loyalty. Last but not least, it is the service through agile support on the main contact platforms and an updated FAQ that helps to clarify the main doubts.
Physical store experience
At the points of sale, it is important to explore the strengths that offer differentiated experiences compared to the digital environment. Creating a Black Friday themed environment with a personalized reception, including special lighting, music and attractive showcases, can make a difference. Investing in the training of the sales team is essential for employees to offer exceptional service, informing customers about the opportunities available.
Still thinking about the customer experience, it is important to keep an organized cash queue and have efficient operators. For brands with physical and virtual presence, a good strategy is integration omnichannel, As the option of “withdrawal in store”, which can turn visits to the physical point of sale into more sales and conversions.
