Febraban data show Pix transactions increased by 61% in the first half of 2024 compared to the same period last year. R$ 29 billion was transacted in the first half of this year. This number surpassed other payment methods like credit cards, debit cards, prepaid cards, boleto, TED, and checks.
It's a payment method that brings a lot of ease and speed to daily life, and it has certainly become popular with Brazilians. Therefore, we see an increasing number of transactions., says the expert.
Another Pix innovation is that Banco do Brasil has launched contactless Pix in partnership with Cielo. Now, bank customers can make purchases by simply tapping their phones to the payment terminal at participating stores. Initially, this service will be available only to a select group of Banco do Brasil customers in Brasília and São Paulo, as part of a pilot program. Nationwide rollout is expected to begin in February 2025.
Starting November 1st, new rules and limits for Pix transactions will also come into effect to enhance transaction security. Devices that have never been used for a Pix payment will have a limit of R$200 per Pix transaction and a daily maximum of R$1,000.
With this, the idea is to deter fraudsters from making transactions using a victim's new device. Therefore, for high-value transactions, the user will need to pre-register with the financial institution.
According to the Central Bank, this measure prevents fraudsters from making high-value transactions using a victim's login and password from a new victim's cell phone or computer. Therefore, anyone deciding to buy a new device, change their number, or use a new Pix key will need to register with the financial institution they use. The new rule only applies to new devices being accessed, not to smartphones or devices already used for Pix transactions.
For Idean Alves, financial planner, the measures are fundamental to increasing user security and confidence in the payment method.
The main objective of the measures is indeed to increase security for the user's benefit. This is how the number of criminal actions related to Pix is also reduced. So it's a major victory for the user, without a doubt."..., Idean states."
