Expert gives tips on how companies should prepare to maximize sales and strengthen the brand during Black Friday

Black Friday, one of the biggest dates in the world retail, and has consolidated itself in Brazil as an excellent opportunity to increase sales and retain customers. However, success during the event does not happen by chance. It is what Lucien Newton, franchise specialist and vice president of the Consulting vertical of the 300 High Impact Ecosystem counts.For him, networks that want to make the most of this opportunity need strategic preparation and careful planning.“The participation of franchise networks in Black Friday campaigns is vital to take advantage of the peak sales that this date brings.In addition to increase the volume of sales in a short period, it is a time to strengthen the existing franchise.

The expert says that the first step to a successful Black Friday is to start preparing in advance and this does not only involve the definition of sales goals, but also a strategy. Inventory planning must be done based on previous sales data, demand projections and market trends.“ Franchises need to ensure effective communication between franchisor and franchisee to align expectations and ensure that the products being promoted are available in sufficient quantity. Early negotiations with suppliers are fundamental to ensure that stock replenishment is efficient and agile. In addition, maintaining strategic inventories for high demand products and having a well-structured logistics system are essential measures to avoid lack of products, and satisfaction of”.

The professional listed three precautions that franchises need to have to maintain brand consistency and avoid conflicts between franchisees during the promotional period

Uniformity . It is crucial that franchises maintain similarity in promotions, pricing and visual communication. The franchisor must provide clear guidelines on the discounts that will be offered, the products being promoted and the way these campaigns will be disclosed. This prevents individual franchisees from making adjustments that may cause distortions in the brand or generate conflicts with other franchisees.

Communication Maintaining it effectively and standard among franchisees is essential to ensure brand cohesion and avoid friction that could damage the internal relationship and image of the franchise.

Training (Franchises must implement specific training before Black Friday, preparing franchisees and employees to deal with increased customer flow and high demand situations.These training may include pressure sales simulations, customer service techniques for busy periods, as well as guidance on how to manage inventory and quickly solve logistical problems. “It is also important that employees are ready to maintain quality of service, even in stressful situations, ensuring that consumers have a satisfactory experience, regardless of sales volume”, he comments.

Black Friday offers a great opportunity for networks to increase their sales, but also brings challenges.“A combination of real discounts, fluid shopping experience and efficient after-sales service can turn the campaign into a sustainable growth platform.With a customer-centric approach and solid planning, networks can not only maximize sales at the event, but also build lasting relationships with their consumers, ensuring continuous gains throughout the year”.