Asaas announces partnership with Mastercard and new features for SMEs in its own financial innovation event

After announcing a R$820 million C Series capture, the Wings, reference in financial technology for SMEs, gathered more than 2 thousand people in the second edition of Asaas Connect, held on Thursday (10) at the Transamerica Expo Center in Sao Paulo. The event, which connects innovation, finance and entrepreneurship, highlighted the new partnership with Mastercard, a global company in the payments sector and new features for the fintech solutions portfolio.

With the aim of enhancing the experience of millions of small and medium-sized companies, the new Asaas Mastercard card was unveiled firsthand during the event by fintech president Piero Contezini and CEO Diego Contezini.The Asaas Mastercard card is multiple, offering pre-approved debit and credit functions with a limit. With launch scheduled for the first half of 2025, the new Asaas card will give access to the Mastercard Surpreenda program, which offers exclusive offers and purchase protection, as well as the possibility to make withdrawals and make purchases anywhere in Brazil and the world.

“This practical and secure solution integrates our services and replaces products monopolized by traditional banks.With the Asaas Mastercard card, we are not only facilitating the day-to-day lives of entrepreneurs, but also facing one of the biggest challenges of Brazilian entrepreneurship: the cash flow”, explains Piero Contezini, president and co-founder of Asaas. “To the first half of 2025, we plan to expand this offer and bring more innovations to our portfolio.”

Fabiana Fernandes, vice president of Digital Partnerships at Mastercard, highlighted that the collaboration between Asaas and Mastercard aims to support the Brazilian entrepreneur.“Our mission is to connect and boost an inclusive digital economy.To manage a business, regardless of its size, you need to have secure tools.In addition to the benefits of a Mastercard card, holders will also benefit from Mastercard Surprise Companies”, says Fabiana.“This program offers amenities that help entrepreneurs optimize their operations, redeeming discounts and advantages with points accumulated in business cards.”

Those interested in the new Asaas Mastercard card can ensure early access by signing up for the waiting list. Developed in partnership with Pismo and Valid, the card will initially be offered to Asaas customers and those who register via the link: https://materiais.asaas.com/cartao-asaas-mastercard.

New functionalities
In addition to the card, Asaas announced integration with Nexinvoice, acquired by fintech in the first half of this year.Focused on small and medium enterprises (SMEs), this new front of Nexinvoice automates the receipt of invoices and the payment of bills. 

Already in the testing phase, this new product will allow customers to manage water, energy and telecommunications invoices more efficiently, reducing manual labor. Invoices will be automatically sent for payment to the Asaas account, with alerts on invoices not received, due and paid.

Another renowned editionThis year's Asaas Connect edition, which has been taking place since last year, featured more than 40 prominent speakers, including journalist Mari Palma, geophysicist and youtuber Sergio Sacani, businesswoman Rachel Maia, and closed by lawyer and journalist Gabriela Prioli. With three stages dedicated to lectures, success stories and interactive debates, the event provided a conducive environment for networking between CEOs, CFOs, CTOs and entrepreneurs.