Five strategies to boost sales on Mother's Day

With the proximity of Mother's Day, retailers from all over Brazil are mobilizing to make the most of the occasion and boost revenue.Traditional date of high sales volume, it still registers growth every year. According to data from the Cielo do Varejo Expanded Index (ICVA), sales during Mother's Day in 2024 grew by 6.8% over the same period a year earlier.The survey also showed an increase of 7.3% in physical sales and 2.3% in e-commerce.

To help entrepreneurs prepare effectively, Zahra Jiva, Global Sales Strategy Director at Pipedrive, lists five essential tips to sell more on Mother's Day

1. Plan your marketing strategy

The first step to success is solid planning. Set priorities, identify your target audience, set goals and structure outreach actions.The use of tools such as CRM can optimize marketing campaigns, ensuring customer capture and loyalty.

2. Use Artificial Intelligence to your advantage

Among companies that have embraced AI, 79% report increased productivity as their primary motivation, the report said State of AI in Business. The most common AI applications among businesses include text and content creation (75%), content summary (52%), transcripts (29%), search (24%), and sales reporting (17%).

AI also enhances lead qualification and can act on the efficiency and personalization of product demos.

3. Organize customer information

With different consumer profiles, it is essential to use organization tools to store and manage detailed data from each customer. This allows for a more personalized approach, increasing the chances of conversion.

4. Invest in the long-term relationship

In addition to attracting new customers, it is essential to maintain a solid bond with current ones. Building trust relationships contributes to loyalty and generates continuous sales opportunities throughout the year. Make promotions, share discount coupons, to attract the attention of those who already know your product.

5. Use the data to your advantage

Collecting and analyzing qualitative customer data is important to understanding their motivations and needs. These insights can be critical to closing sales and ensuring success on Mother's Day. AI-powered CRMs will increasingly deliver hyper-personalized experiences by analyzing vast data sets and tailoring each interaction to individual customer preferences and behaviors.