The web giants! Find out which are the 10 most accessed sites in Brazil, according to Semrush

Have you ever stopped to think about which are the most visited sites by Brazilians? Between social networks, shopping and endless searches, the internet has become a true digital amusement park.And now, thanks to a study of the Semrush, a digital marketing platform specialized in online visibility, we have the answer. Are the websites you use the most among the audience champions?

According to the tool Open.Trends semrush's, the Google led the ranking in August, accumulating 6.51 billion visits. YouTube it won the second position with 3.18 billion hits. The news portal Globo.com it stood out with 823.96 million visits, followed closely by social networks Instagram (548.14 Million) and WhatsApp (537.67 Million).

Ranking of the 10 most accessed sites by brazilians in August 2024

1. Google 6.15 billion
2. YouTube 3.18 billion
3. Globo.com 823.96 million
4. Instagram 548.14 million
5. WhatsApp 537.67 million
6. XVideos 536.92 million
7. UOL 471.45 million
8. Facebook 425.86 million
9. Google BR 296.04 million
10. X 246.91 million 

“The data show an interesting panorama of the online behavior of Brazilians. Half of the most accessed sites are social networks, which shows how much these platforms are part of people's digital daily lives. It is worth noting that the survey considers only access via the web, without including application data, which are extremely popular, especially for networks such as Instagram, WhatsApp and Facebook. Even so, the fact that these addresses are among the most accessed sites confirms the strength of networks as points of connection, entertainment and communication”, he says Erich Casagrande, Marketing Leader of Semrush BR. 

The survey also found that about 70,20% of the accesses to the main sites in the country were made by mobile devices, reinforcing the predominance of mobile use in the consumption of online content. 

“The fact that most accesses are via mobile devices reflects how the smartphone has become an essential part of the lives of Brazilians. Today, we do everything by mobile: from checking social networks and news to online shopping. This predominance of mobile use shows how easy and immediate access to the internet has shaped our habits, making navigation more practical and accessible. For the user, this means being able to solve their needs anytime, anywhere, with convenience in the palm of their hand”, concludes Casagrande. 

For those who want to check the rest of the ranking or explore more detailed data, such as the performance of sites in specific sectors, just access the award's from Semrush. There, you will find complete analysis of digital behavior trends in Brazil and valuable insights to optimize your online strategy.