How to succeed in business? Check out the tips of these three entrepreneurs

The dream of owning your own business is lived by 48 million Brazilians, as revealed by the research 2023’, conducted by Sebrae, in partnership with the National Association of Studies in Entrepreneurship and Small Business Management (Global Entrepreneurship Monitor (GEM), 2023’, conducted by Sebrae, in partnership with the National Association of Studies in Entrepreneurship and Small Business Management (Anegepe). Between thought and action, some tips from those who understand the craft help in the process of setting up a company. 

For Roberto Oliveira, CEO and co-founder of Blip, the leading conversational intelligence platform, said as an entrepreneur you need to be prepared for the unpredictable”, balance your personal life with your professional and always be aware of the cash.“No one wins compound interest. Being aggressive in the market and cautious in finance is certainly a good practice to have a successful business. Always keep an eye on the cash. The Brazilian financial market unfortunately works with high interest rates and short terms, which is not compatible with the development of a business in the growth phase, in which the expectation of profit is in the future”, points Roberto.

He also recommends reading two books: “Build: An Unorthodox Guide to Making Things Worth Making” (in English “Criar: An unorthodox guide to creating products that make a difference”), by Tony Fadell and “The Hard Things about Hard Things: Building a Business When There Are No Easy Answers” (in English: “The hard side of difficult situations: How to build a business when there are no ready-made answers”), works that talk about career, innovation and entrepreneurship.  

“Who undertakes needs to believe and a lot in the business, have focus and resilience. The moments of ups and downs will always exist, but we can dribble the difficulty and resist the turbulences, if we believe in the business and have a team of trust along with us”, says Roberto. 

Marcelo Linhares, CEO and co-founder of Only, the largest B2B travel tech in Latin America it lists as a priority the search to help heal a relevant pain in the market. “It is essential to see the problems that happen in the daily lives of people or companies and how they can be solved in some way with their service or technology. Then, understand the size of this market and validate the resolution with few customers”, says Marcelo. 

Another pertinent question is to start more restrained and scale as you get more customers. And, of course, never spend a lot of money on a solution: it is good to perform tests with as little money as possible”, says Marcelo.The executive explains that the whole process involves many failures, but you need to fix them quickly. 

“There will be mistakes countless times, the important thing is to have learned and not repeat them. Finally, a good orientation is to have good partners. Startups with lone founders take 3.6 times longer to scale the business”, concludes Marcelo. 

Tiago Mavichian, CEO and founder of the Internship Company, a leading company in the recruitment and selection of trainees and trainees, since childhood wanted to be an entrepreneur. For him, before undertaking, in fact, it should BE researching about the segment of activity, have a good business plan and evaluate whether you will have partner or investor as a strategic partner. 

“Today even on the internet you can get well-structured business plan models to have as a reference, the idea is to gather all the data and information from the surveys you are doing and create a document that will serve as a guide for decision making and practical actions of the” business, says Tiago. 

According to him, there is no right age to undertake, but it is important to have professional maturity. “More relevant than worrying about age is preparing to face the challenge. In doubt, do a pilot project, test the concept, work in the sector and seek ways to gain more professional maturity”, concludes the executive.