5 Tips on how brands can avoid losses with digital scams in 2025

As technology advances, digital scams become more sophisticated and commonplace, posing a growing threat to people's financial security and privacy.

A recent study by OLX reveals that Brazilians lost R$245 million to digital scams in the first six months of 2024 compared to the same period in 2023. The survey analyzed data from the brazilian digital market, including websites, apps and digital accounts from january to june, based on about 20 million accounts opened on online platforms.

Diego Daminelli, founder and CEO Branddi, a company specialized in combating unfair competition in the online environment, said highlights 5 tips on how brands can avoid harm to their customers and consumers with digital scams in 2025, check out:

1 Do control of websites created correlated with your brand: monitor and manage all websites and online content that are in any way associated with your brand. This is important to ensure that your brand image is represented consistently and positively;

2 2 Manage ads and promotions with your products: plan, create, monitor and adjust advertising campaigns and promotions involving your company's products;

3 Monitore e-commerce and marketplaces that sell their products: track and analyze the presence and sales of your products on e-commerce platforms and marketplaces;

4 ^ Denunciate profiles on social networks imitating your brand: identify and report fake or fraudulent profiles on social networks that may impersonate your brand;

5 Analyze fraudsters and eliminate them to protect your end consumers: identify and take action against fraudulent activity that could harm your customers and your brand reputation.

Daminelli explains that scams using major brands have become an epidemic in Brazil. “This directly impacts the perception of brands by customers. In addition to financial loss to the customer, there is a loss of credibility for companies victims of these scams.Only in 2024, Branddi has already brought down more than 50 thousand fraudulent websites and more than R$25 million in fake products in social networks and marketplaces”, he concludes.