With a lot of determination and planning, it is possible to increase profit even in times of crisis. Despite the political and economic scenario in Brazil, combined with the post-pandemic, the Brazilian entrepreneur is resilient. According to the Map of Companies Bulletin, in 2022, the country hit record of opening companies, with microenterprises and MEIs. In the first four months of the year, 1.3 million new companies were born.
For those who work in e-commerce, sales showed a drop this year, after the boom research from the Brazilian Association of Electronic Commerce (ABComm) indicates that there was growth of 5% in the first half of 2022, when more than 6% was expected for online sales.
In this scenario, those who work in the segment need to invest in strategies that aim at expansion beyond the sale over the internet. In search of a broader audience, which aims to solve the demands on various platforms. It is important to expand the possibilities, joining e-commerce to the option of physical stores, kiosks in shopping malls and marketplaces.
Units that sell in person bring the possibility of evaluating the product, checking the material and having contact with the item before making the investment. The stimulation of various senses, such as touch, smell, hearing, vision and even taste can make a difference in the shopping experience. Personal contact is more welcoming and increases the reliability of a business. Talking with the seller is a factor that impacts the purchase journey of a customer, so physical stores have this advantage.
When the store is on the street, it is possible to offer a more personalized experience, focusing on the product and the customer. But the kiosks in shopping malls and shopping centers also have the same benefits and earn points on the side of practicality, since the consumer can solve other issues in the same environment.
The The initiative broke away from traditional campaign formats and redefined the point of sale through a proprietary algorithm responsible for pricing the items based on the type and quantity of content to be published, encouraging creativity and connecting creators, brands, and consumers through an interactive and shareable experience. In just 40 hours, the store sold 100% of its inventory. There were 624 visitors who produced over 1,800 pieces of content. The campaign resulted in 4.8 million organic impressions on social media and led to a 43% increase in visits to the fashion category on Mercado Livre's, in turn, is a business model that revolutionized online retail, connecting different retailers to customers. According to a survey by Ebit Nielsen, these collaborative environments already have 78% of participation in e-commerce in Brazil. In addition, this mode of sales is one of the favorites of consumers.
According to the survey of the French company Mirakl, 86% of Brazilians identify the marketplaces as the most satisfactory way to make purchases online. Another opportunity for the entrepreneur to gain strength and go beyond traditional e-commerce IO joining the most diverse possibilities to your business.
