Self-described as the (FREE Market’ for franchise works, they do not stop growing and aims to move R$ 6 million in projects that year

When entrepreneur Iuri Lenzi founded Zinz in January 2020, he certainly did not expect that, three months later, a pandemic (the covid-19 pandemic) would spread across the planet and trigger the warning signal in business.

“We should close 2024 with more than R$ 6 million in”, says the founder and CEO of Zinz. This amount represents a third (33,3%) more than that registered in 2023, on the order of R$ 4.5 million, and more than eight times the value of 2022 (R$ 700 thousand).“E remember that, in the first year, we were left with virtually no bill”, he recalls. Veio 2021, still with many difficulties, until the new segment in 20 in impulse to the franchise.

Today, Zinz works as a marketplace that connects franchisees to service providers for the execution of works and renovations of franchise stores. The focus is medium-sized works.“We intermediate from end to end of the work, from the budget to the final payment. Payments are made to the service provider only after the services approved by the customer”, explains Lenzi (check the step by step box at the end of this article).

In this operation intermediated by Zinz, in addition to the franchised retailers, who are the platform's customers, other actors are the franchising companies and the service providers of works and renovations. Franchisers (or“finders” use the platform as an indication to franchisees, so that they can budget and contract the works. Already service providers act by quoting, in Zinz, budgets to meet the requests of franchisees.

The CEO of Zinz details: “A franchisor does not pay anything to Zinz. Our company is remunerated by a commission to sell the provider. The franchisee also has no cost of use. In addition, it uses Zinz as a competitive differential, as well as also use as work management of its franchisees (so they know exactly the status of the work, remotely. Service providers have their profile on the Zinz platform and can receive customer reviews as they perform” works.

As an indicator of the viability and sustainability of the business, Zinz works with the calculation that the franchise market has 4 thousand brands, and around 3.8 thousand of them are physical stores. That is, establishments that need works and renovations to be adequate to the architectural and visual identity standards established by franchisors.“E the trend is that the franchise market continues to expand”, projects the CEO.

In addition, it is estimated that on average, per year, these franchises open five other stores, totaling a market of 19 thousand new stores per year.“Some grow, others do not, but a conservative calculation points to this number”, he points out, reiterating that these expansions therefore require new works. 

Therefore, the company works with a bold goal: to reach 2030 reaching the mark of 1 million square meters renovated from the intermediation of the platform. Currently, this number is in 10.5 thousand square meters. 

What does Zinz & How? Check out the step by step, 100% digital:

• The customer enters the Zinz website and requests a quote, sending the architectural design of your store.
• Zinz makes a reference budget for the customer, informing how much, on average, it will cost to carry out this reform.
• With the approval of the customer, Zinz asks service providers to make the budget.
• On the Zinz platform, builders can send their quotation. The customer (franchised) will have access to a comparison of each proposal.
• The client chooses the builder or contractor they want to hire.
• The customer selects the payment method and deposits this amount on the platform.
• Zinz passes the amounts to the contracted provider ¡ ¡n this only when the customer approves the services performed by the provider.