Facilitating access to high-complexity technology and giving more security to operational transactions of small and medium-sized retailers were the key ingredients for the successful recipe of the VMpay, management platform for payments in autonomous points of sale, from VMtechnology, which completes 10 years this year.
As a balance of this innovative revenue for the Brazilian market, the platform currently adds approximately three thousand companies in its database and more than 21 thousand sales points spread throughout the country using its system.Only in the last year, more than R$1 billion was transacted by the platform. The amount was driven by the consolidation of segments of autonomous micromarkets, installed in condominiums, and self-service laundries, in addition to the vending machines, especially snacks and drinks, which fell in the taste of the Brazilian public.
“A VMtecnologia, que recentemente foi adquirida pela Nayax Ltd. (Nasdaq: NYAX; TASE: A NYAX), plataforma líder global de pagamentos e fidelidade, aposta na diversificação dos seus produtos e na criação de novas demandas de mercado. Com uma cultura de inovação contínua, desenvolvemos soluções e novas tecnologias cada vez mais avançadas e, graças a isso, fomentamos milhares de empresas com soluções end-to-end a um custo acessível, incluindo hardware, firmware, software, mobile, payments e connectivity”, afirma Luiz Alberto Schwab Jr., CTO da VMtecnologia.
In a careful look at the 10 years of operation of the platform, Schwab Jr. states that VMpay has contributed to improving the robustness and operational efficiency of its customers, as well as the experience of using thousands of users. The product has several features that aim to reduce operating costs and optimize the efficiency of the journey of operators and customers in their purchases, whether in self-service establishments or in vending machines that use the platform. “As an example, we can highlight our tool for scheduling visits of the verticalselling machine and micromarket, which automate all the distribution of products in stores and self-service machines related to the operation of synthetic breaks, another example are the breaks and the synthetic.
The decade-old brand also rescues challenges that have been overcome for the consolidation of the platform as an inexhaustible tool in the self-service sector in Brazil.“Fidelizing our customers with an increasingly efficient service was one of our main challenges from 2014. And achieving this result, looking at a decade of work and innovation, is a testament to the quality of our services, the agility of our team and the efficiency of our technologies. Innovation and the implementation of continuous improvements have gone hand in hand with us, helping to overcome challenges and improve the business environment of our customers”, he adds.
