Sorte Online launches “Lucky Day” to raise awareness about responsible gambling

In celebration of its 21 years of history, Sorte Online, a Brazilian company, a reference in digital lottery, presents the lucky day, date celebrated annually on September 20 that promises to become a milestone of awareness in the national calendar. The objective is to promote a movement of reflection and understanding on the role of luck in the lives of Brazilians and their cultural influence, revisiting concepts of how luck is considered a bridge to opportunities, in addition to reinforcing the importance of a balanced relationship between games and responsible and conscious practices.

More than a celebration, the date is an opportunity for Brazilians to reflect on the impact of luck on their lives and look at the moment as a way of betting responsibly. The objective is to spread the cause that the game should be seen as a form of healthy entertainment, without compromising the financial health of bettors. 

In this context, the company has gained prominence by guiding its customers through clear and responsible communication, encouraging conscious practices and ensuring that fun is always within safe limits. For this, Luca Online will have a series of relationship and communication actions, always integrating awareness of responsible games with your communication efforts. The company also plans to offer surprises to its customers by the end of the year, when the most awaited special lottery in the country, the Mega-Sena da Virada, takes place.

“ Luck is something very personal and symbolic in Brazil. It presents itself as a bridge to what people want.”, says Márcio Malta, CEO of Sorte Online. “This connection with the Brazilian collective unconscious, which has always believed that luck can transform lives, is what motivates us to continue innovating and improving our business model. “We want the Lucky Day to go beyond a celebration, we want it to be a day when Brazilians stop to reflect on the importance of playing responsibly”, he adds.

The initiative is part of the recent rebranding of the brand, which seeks to reinforce its commitment to put the customer even more at the center of their operations. The new moment brings the essence of the company with a young and modern identity, it includes a modernized logo, new colors and graphic elements that reflect this phase of transformation. 

In addition, repositioning is also being integrated into a more fluid customer journey, with the platform incorporating new features that simplify and make the betting process even more intuitive. The goal is to cause direct impacts to the customer experience by offering a more modern, clear and easy to use platform. 

“ The idea is for Lucky Day to expand the online luck of luck and the games and lottery sector, but also show the strength and relevance of this market to the Brazilian public. This day will be an opportunity to celebrate our history and highlight how luck, when combined with technology and responsible entertainment, can open new possibilities for people.” comments the CEO.

The expectation is that the Lucky Day will become a special date on the national calendar, further increasing the visibility of the lottery and betting sector. Throughout its 21 years, the company has transformed the lottery market with an accessible and secure digital platform, allowing millions of Brazilians to play in a practical and uncomplicated way. With the growth of online betting and the regulation of the sector, Sorte Online predicts a new phase of expansion.

“ Lucky Day also marks the beginning of a series of new actions. Focusing on customer relationships and brand strengthening, we hope to consolidate our position in the market in addition to offering bridges to people.”.