Brazil is preparing to implement a series of sustainable and innovative strategies that promise to transform the mobility scenario in the country and revolutionize Brazilian transport by 2030. This is the deadline given by the UN, in the 2030 Agenda, to achieve the Sustainable Development Goals, which aim to eradicate poverty, protect the planet and ensure prosperity for all people.
In Brazil, Mover 2030 (Green Mobility and Innovation) is a Federal Government program developed by the Ministry of Development, Industry, Trade and Services (MDIC), which establishes guidelines for the automotive industry that encourage technological development, competitiveness and environmental sustainability. Among the initiatives, the program promotes increased investments in energy efficiency, with minimum recycling limits in car manufacturing and reduced taxes for less polluting companies.
One of the main goals of the program is the incorporation of advanced technologies that encourage cleaner and more efficient mobility in Brazilian cars. Among the expected innovations, stand out autonomous vehicles, which use artificial intelligence systems and advanced sensors to navigate and operate without human intervention, and electromobility, which foresees that by 2030 between 10% and 30% of new vehicles sold will be electric or hybrid. For this, the expansion of the charging infrastructure and government incentives to foster the adoption of these vehicles are expected. In addition, the integration of Internet of Things (IoT) technologies will allow a more efficient management of fleets, optimizing routes and reducing fuel consumption.
To think about the future of mobility, however, it is essential to understand the difference between trends and waves, as each of these categories represents different levels of impact and longevity in the mobility scenario.
The trends are long-term changes that point to a clear and continuous direction, such as the increasing adoption of electric and hybrid vehicles that happens in Brazil, supported by growing environmental awareness, technological advances and government policies to encourage the reduction of carbon emissions. The waves are changes that gain strength quickly and show us emerging opportunities with the potential to transform the market, without presenting great durability. An example is the increased use of shared transport applications, which radically changed the way we think about urban mobility and the way we move in the city.
It is important to think that the future of mobility goes beyond electric vehicles and less polluting modes. It goes through a strategic vision that covers conscious choices aimed at sustainable and perennial business progress. Therefore, digital transformation is not only a trend, but a need to meet the challenges of modern mobility. In the long-term view, we also rely on the use of advanced technologies, together with data intelligence, to reduce global carbon emissions, since we know that 20% of CO2eq (equivalent carbon dioxide) emitted in the atmosphere is from transport.
The future of mobility is not a distant speculation, but a journey that has already begun. And the transition to electric and hybrid vehicles, the digitization and automation of fleet management processes, in addition to the adoption of sustainable technologies, are just some of the changes that are redefining the way we move. The future of mobility also involves changes in mentality. This is the case of Move for Good, Edenred's sustainability program, which completed two years and is in line with the Group's commitment to reduce its emissions and achieve net zero carbon (balance between the amount of greenhouse gases emitted and the amount removed from the atmosphere, achieving the closest possible effect of zero emissions 0.
With the UN Agenda 2030 and the Move 2030 program in Brazil establishing guidelines and incentives for a greener future, companies have clear expectations about the coming years of mobility, promoting the reduction of costs and CO2e emissions (carbon dioxide equivalent), as well as facilitating fleet management, to transform the future of mobility in Brazil into a concrete reality, which encourages sustainable practices beneficial to both companies, people, and the environment.

