In recent years, Brazil has witnessed a growth in the beauty sector, especially with the rise of nail polishes. These specialized nail care stores have multiplied at a rapid pace, reflecting an increasing demand for personalized and high quality services. A survey released by the Brazilian Association of the Personal Hygiene, Perfumery and Cosmetics Industry (ABIHPEC) proves that manicure and pedicure are among the most promising beauty areas, highlighting the potential of this market.
With environments developed especially for the service and a wide range of products and techniques, the enamels have won a loyal and diverse audience. For Mauricio Cesar, CEO of Unhas Cariocas, which is consolidated as the largest network of the niche, according to the Brazilian Franchising Association, this expansion of the market is due to factors such as the growing search for practicality in beauty services, the desire for constant news and the influence of social networks in the dissemination of aesthetic trends.
The entrepreneur points out that during the first quarter of 2024, the network mentioned accumulated more than R$ 11.5 million in revenue. In 2023, annual revenues consolidated into R$ 42.4 million, reinforcing the fact that the growth in demand for the service has already been happening and solidifying more and more.
Below, check out the main advantages of investing in nail polish.
Growing demand and promising market
Investing in enamels offers access to a constantly expanding market. With the increase in the appreciation of personal aesthetics and the search for specialized services, they have captured the attention of a diverse audience. This promising scenario opens opportunities for entrepreneurs seeking to excel in a growing niche.
Low operating cost and high profitability
Compared to other developments in the beauty sector, enamels often require a relatively low initial investment.With a simplified structure and specific focus on nail care, operating costs can be controlled efficiently.In addition, the profit margin is attractive due to the high demand for fast and affordable services, combined with the sale of complementary products such as enamels and specific treatments.
Ease of management and operation
Enamels operate with a team specialized in nail care, which simplifies personnel management and optimizes business efficiency. The nature of the services offered allows for an agile and scalable operation, with the possibility of expansion through franchises or additional units. This provides flexibility to adapt to the needs of the local market and increase the presence of the brand strategically.
Adaptation to industry trends and innovations
The beauty market is dynamic, with new trends and technologies appearing regularly. Investing in an enamelling allows you to keep up with these changes and innovations, incorporating new products and techniques according to market demand. The ability to offer updated services and aligned with consumer preferences is essential to maintain relevance and competitiveness in the sector.
Attracting customers through differentiated experiences
Investing in enamelling allows you to create and offer unique experiences to customers. With environments carefully designed to provide comfort, in addition to a variety of personalized services, this type of enterprise manages to attract and retain a diverse clientele. The possibility of offering not only manicure and pedicure services, but also special treatments and thematic events, contributes significantly to differentiate enamelling in the competitive personal care market.
