WhatsApp in the business world: learn how to leverage the tool and boost sales to stand out in the market

According to the 2024 Sales Panorama survey, prepared by RD Station, in partnership with TOTVS, RD Station Conversas, Exact Sales and Lexos, 70% of sales professionals claim that WhatsApp is the channel with the highest rate of success in customer contact. Despite this, only 18% of respondents report using the integrated tool with a CRM – Customer Relationship Management System.

Felipe Otoni, CEO of SegSmart A platform that allows entrepreneurs and companies to develop their own sales ecosystem, data is a warning sign. “Today, WhatsApp, which has 2 billion users, of which 200 million users of the Business version, is a very powerful resource to increase revenue in an accelerated way, but for that, people need to know how to convert conversations into sales and how to make use of tools that are crucial to promote the operation on the platform and grow in business”, he explains.

Developer of digital solutions that became known in the market as a sales machine, Felipe highlights three trends to enhance the use of WhatsApp and, consequently, expand the number of sales, check:

Audio transcription
Available in tools such as SegSmart Web Plus, an extension for WhatsApp Web that optimizes the management of leads and increases sales by up to 93%, the audio transcription for the instant messaging application has been increasingly sought after by internet users who find it easy to be able to know what was said in the message before even playing the audio. According to Felipe, the resource has gained prominence for providing benefits in terms of communication, efficiency and data analysis.

“ The transcription creates an exact record of conversations, facilitating the search for information and allowing actions such as the personalization of future interactions, analysis of consumer behavior trends, in addition to enabling the identification of improvement areas and adjustments in sales approaches”, he comments.

kanban

Developed by the Japanese Taiichi Ohno for the Toyota Motor Corporation, the method – which consists of a project management structure that uses visual tasks to manage workflows –  can be applied on WhatsApp and allows an organized management of conversations. According to the CEO of SegSmart, the resource makes the visualization easier and more practical, providing agility in customer service.

multiusers

Finally, Felipe highlights that tools that allow the entire sales team to use the same number of WhatsApp will be increasingly sought after by users. This is because the connection of the team, the follow-up of calls and the possibility of transferring conversations between the attendants, makes customer service more agile and efficient.

“ The current consumer seeks for promptness and effective services, in this way, the sales team needs to have simplified, easy and practical processes. For this reason, solutions that maximize the potential of service via WhatsApp will be increasingly sought after”, concludes Felipe.