Betminds, a marketing agency and digital business accelerator focused on e-commerce, announced the launch of the first season of “Digital Commerce (THE” Podcast.The new project will bring together professionals from the main brands of Curitiba to discuss, in a relaxed way, relevant topics in the world of e-commerce, such as performance marketing, management, logistics, industry and retail, in addition to the main trends in the sector.
The goal is to foster relationships and share insights
Tk Santos, CMO of Betminds and host of the podcast, highlighted that the main objective of the project is “to foster the relationships of those who work with e-commerce in Curitiba, showing the great cases of the city”, the podcast seeks to bring insights and trends for managers to make their operations more efficient”.
Rafael Dittrich, CEO of Betminds and also host of the podcast, added: “In the day-to-day of e-commerce we ended up staying only in the operation and the idea of the podcast is to bring this look of what managers are doing in the routine and that could be a solution for other businesses”.
First episode discusses hybrid e-commerce and marketplace strategy
The premiere episode of “Digital Commerce (Podcast” was attended by Ricardo de Antonio, Marketing and Performance Coordinator of MadeiraMadeira, and Mauricio Grabowski, E-commerce Manager of Balaroti. The theme addressed was “Hybrid e-commerce and marketplace”, where guests discussed the main challenges of operating a marketplace in conjunction with a traditional virtual store, as well as the ideal time to make this transition in the business model.
Upcoming episodes will feature participation from industry experts
For the next episodes, the participation of Luciano Xavier de Miranda, Director of E-commerce Logistics of Grupo Boticario, Evander Cassio, General Manager of Logistics of Balaroti, Rafael Hortz, E-commerce Manager of Vitao Alimento, and Liza Rivatto Schefer, Head of Marketing and Innovation of Vapza Vacuum Packed Foods are already confirmed.
Interested parties can check out the first episode of “Digital Commerce & the” Podcast on Spotify and YouTube.
