With less than a week to go before one of the most anticipated events in digital advertising in Brazil, AdTech & Branding 2024, organized by IAB Brazil, promises to bring together big names in the sector on September 3 and 4 at Teatro Santander in Sao Paulo.
Executives from renowned companies such as Bradesco, Electrolux, Google, Heineken, Magalu, Mercado Livre, Renault, Samsung Ads, Seara, Spotify, Tinder and Unilever are confirmed to participate in the event. In addition, influencers such as Ana Hickmann, Camila Coutinho and Lucas Selfie, and global figures such as David Cohen, CEO of IAB US, Fiorenza Plinio, global head of Cannes Lions, and Neil Redding, futurist and writer, will also be present as speakers.
AdTech & Branding 2024 will be a unique opportunity to exchange experiences with globally recognized professionals and explore the technologies that are transforming digital advertising. This year's main theme reinforces the institutional campaign launched in June “IAB is the home of digital advertising. It comes more to” and will address topics such as the training of the digital advertising professional, ads in the era of streaming, digital advertising and privacy, in addition to the challenges and opportunities brought by artificial intelligence.
“This event has been consolidated over the years. Distributing the contents for two days, in addition to bringing a larger audience and better accommodate the market as a whole, shows the variety of topics that form the agenda of what we understand as digital advertising. There is no communication without technology. Embracing this point of view brings to the table an immense range of possibilities in emerging topics such as DOOH, CTV, Retail Media, AI and Creator Economy”, says Cristiane Camargo, CEO of IAB Brazil.
Registration for the event can be made on the official website.IAB members are entitled to exclusive discounts when contacting events@iabbrasil.org.br.
Within the programming of AdTech & Branding 2024, IAB Brazil will bring to the country, for the first time, the Global CMO Growth Council, one of the most important marketing events in the world, created six years ago by Cannes Lions and ANA, the association of advertisers from the United States. About 40 professionals were invited to this meeting, which will be led by Fiorenza Plinio, global head of Cannes Lions, and Nick Primola, executive vice president of ANA.
The main sponsors of AdTech & Branding 2024 include:
- Master quota: Globo, Google, Jellyfish, MercadoAds, PlutoTV, RecordTV, Samsung Ads and UOL
- Gold: Adsmovil, Digital Banking, JCDecaux, Leonardi and Webedia
- Bronze: Uber Advertising
- Support: Bloomberg Linea, Doity, Eventials, Kantar Ibope Media and Offerwise
For more information and registration, visit: www.adtechbranding2024.com
