Exhibitors announce news at the largest private label fair in the Americas

Being one of the main for retail and industry of the semester, PL Connection will bring together companies, buyers and specialists at Expo Center Norte, between September 17th to 19th, in Sao Paulo, to present the main strategies and trends that are shaping the private label market.Promoted by Francal and Amicci, the event will receive about 40 Speakers and 100 Exhibitors for presentation of its products and services, covering areas such as food, beverages, personal hygiene, beauty, pet and other sectors that make up the ecosystem.

Among the main novelties is the launch of the first industrialized sweet rice, produced and marketed by Portuense Condiments, Food industry of the city of Juiz de Fora (MG), in partnership with the Center for Innovation and Technology (CIT SENAI) and the Rice Industry Union of the State of Minas Gerais (Sindarroz (Sindarroz 5 MG). The product is innovative because it does not use preservatives, has a validity of twelve months and does not require refrigeration.

Seeking to strengthen its leadership in the market, the Drylock Technologies . Manufacturer of children's diapers and products for urinary incontinence IO will present its recent initiatives, including cutting-edge technologies for private label projects and a videocast project on private label with participation of big names of the national retail, which will be launched soon.Since April 2023, the company has already launched more than 20 new private label projects and introduced more than 70 new SKUs (Stock Maintenance Unit).

To expand its operations in the country, a PeD Drinks io manufacturer of healthy and organic drinks io opened its factory to the market of private label hotel, leading to PL Connection its main product: kombucha, organic drink zero sugar and zero alcohol that replaces soda. According to the World Tea Expo, the global market for kombucha has been growing exponentially every year, with a forecast to reach US$ 5.25 billion in sales by 2025. The company will also take its new launch of organic energy and liquid food supplements, available in various flavors.

Also present at the event, a Bee Propolis Brazil it is a national and international reference in beekeeping products. Active in the private label market for 14 years, it is a pioneer in the segment in the country. With more than 40 partners, the company invests in technology, research and innovation to improve the production of honey and green propolis, offering its expertise to meet the demands of customers seeking a beekeeping product of its own brand and high quality, reducing costs and delivery time.

A Relaxmedic, a company of products focused on health and well-being, proposes to support small businesses that want to develop their own brands. Going against the premises of the event, the brand arrives at PL Connection with a catalog with more than 80 items of health and well-being, from small portable massagers to comfortable armchairs, including scales, pressure meters, humidifiers and dehumidifiers.

PL Connection 2024

Day: 17 To 19 September 2024

Time: from 10h to 20h in the first two days; on the third day, from 10h to 18h.

Location: Expo Center Norte (Blue Pavilion) 333 Rua Jose Bernardo Pinto (O Vila Guilherme, Sao Paulo, Brazil

More information at: https://plconnection.com.br/