Taboola, a global open web recommendation company, announced the adoption of DV Authentic Marketplace, a pre-2nd activation solution from DoubleVerify, the leading software platform for digital media measurement, data and analytics.
Since 2021, Taboola's advertising partners have access to DV's standard pre-bid brand suitability segments, allowing control over the quality of the locations where their ads are placed.
Now, with the DV Authentic Marketplace integration, Taboola advertisers can experience the benefits of DV Authentic Brand Suitability (ABS) on the platform. Advertisers can go beyond standard categories and keyword block lists to provide personalized protection that helps prevent unsafe and inappropriate content before making an offer.
With DV Authentic Marketplace, advertisers can import their custom security and brand fitness settings from all of their media mixes into Taboola campaigns.This allows campaigns running on Taboola to follow the same brand security preferences that a brand has on all of its purchases.
The DV Authentic Marketplace integration comes on the heels of Taboola's recent recertification for the Trustworthy Accountability Group (TAG) Brand Security Certification Seal, which certifies that Taboola's operations meet not only industry leading standards in brand security, but also world-class best practices.In addition, Taboola has numerous brand security certifications and partnerships that empower advertisers to invest with confidence, ensuring that ads are displayed on trusted publishing sites.
“We are excited to enhance our partnership with Taboola with the integration of DV Authentic Marketplace, giving brands confidence that their ad investments are matched with the appropriate content environment, leading to improved” performance, said Steven Woolway, Executive Vice President Business Development, DoubleVerify.“This DV Authentic Brand Suitability expansion contributes to a robust digital landscape while protecting the reputation of the” brand.
“We are proud to partner with leaders like DoubleVerify who share a commitment to the highest industry standards in brand security, fitness and” transparency, emphasized Adam Singolda, CEO and Founder of Taboola. “With the integration of DV Authentic Marketplace, we are giving advertisers even more control over where and how their ads appear in”.
