Bling bets on “Green Week” to increase shopkeeper base and prepare them for Black Friday

Bling, LWSA's online management platform, is investing to increase its store base and prepare these entrepreneurs for the main seasonality of the second half as Black Friday and Christmas.For this, between August 12 and 18, the platform holds the second edition of Green Week, which includes the offer of guided implementation of the ERP system for free in online classes for small groups of entrepreneurs, in addition to two free months on the platform. See here how to sign up. 

The Bling initiative reinforces the plans of LWSA, which has e-commerce as one of its main business verticals. In the first quarter of this year, only in this segment, the company reached R$216.8 million of net revenue, growth of 9% vs 1T23. 

The GMV transited through the ecosystem, which refers to the transactions of retailers using their platforms such as management and marketplace integrators, reached the volume of R$15.9 billion, an increase of 19.8% compared to 1Q23.  

For this year, the Brazilian Electronic Commerce Association (ABComm) foresees a turnover of R$205.11 billion for the sector, 10.45% above the forecast for 2023. According to Marcelo Navarini, general director of Bling, this scenario makes Green Week potentiate the opportunities for expansion of the company, making its solutions reach more entrepreneurs.  

Bling offers complete management and sales solutions with financial services such as banknote issuance, inventory, logistics and integration with the main marketplaces.“In our focus on democratizing access to technology, fostering entrepreneurship, we want to help entrepreneurs on their journey, opening the possibility of learning to work with Bling, free of charge”, he highlights. 

Free guided deployment

Fully online and free, Green Week includes the offer of guided Deployment for free. This service is provided by Bling for entrepreneurs who are starting on the platform and want a close help to carry out the first steps, such as tax settings and integrations. Outside the campaign the service has a cost of R$300.

The guided deployment will have 2 classes per day, each with a maximum of 15 participants and duration of 2 hours. The classes are directed only to retailers who do not yet use Bling and who make the scheduling through the campaign page, By the initiative, they can learn how to use the platform to perform integrations of their operations 'in marketplaces and other sales channels such as online store, issuing invoices, registering products and use the automations of the platform. 

Green Week also serves as a preparation step for Black Friday, because the sales, marketing, inventory management and logistics preparation strategies for the date should start well before the results are satisfactory. “With the action, we mark the beginning of this preparation for Black Friday to help new entrepreneurs organize with Bling”, he says.

In addition, the company has the Bling Academy, a platform of free online courses for SMEs to qualify, improve management and boost their business in e-commerce. 

The knowledge trails can be accessed by computer or mobile and include training in business management, finance, marketing, pricing, search for products and suppliers, opening MEI/CNPJ, issuing invoices, how to sell in marketplaces such as Amazon, Shopee and Shein, and teaches entrepreneurs to use the Bling platform.