Faced with decision-making influenced by social networks in business today, the branding personal is not just about the image of the professional or brand, but the strategic management of credibility and values that define an individual and his business. A well-built brand management can significantly influence the perception of customers before they even purchase any service.
Recent studies of Nielsen they indicate that brand image can influence purchasing decisions, with 59% of consumers preferring brands they trust. Additionally, consistency in brand presentation can increase revenue by up to 23%, according to the company Harvard Business Review.
According to Daiane Milani, businesswoman expert in branding and human development, the expression “a first impression is what is” is a great truth even greater today, with social platforms that can create a positive scenario if the entrepreneur knows how to use them. “O branding personal is about building a consistent and authentic presence, especially on social networks, where most customers do their first research and form their opinions”, he reveals.
Essential actions to connect with your target audience
The expert points out that a clear positioning and effective communication are indispensable to establish trust and connection with the target audience. “When a professional clearly communicates his values and expertise, It creates a foundation of trust, which is one of the main factors that lead customers to choose one service over another”, he points out.
Alignment between personal and professional identity not only strengthens credibility, but also creates a genuine connection with your target audience, according to the expert.“Before buying your service, people buy you. So it is essential that your personal brand truly reflects who you are and the value you can offer, whether in your products or services”.
