From 30 July to 1 August, a UOL Compass, one of the companies that are part of AI/R Group, a world leader in digital transformation driven by artificial intelligence (AI), presents, in partnership with customers, its AI Transformation solutions at the 15th edition of the E-commerce Forum Brazil. In the largest e-commerce event in the world, the company highlights innovations developed with Generative Artificial Intelligence (Gen AI) for online commerce.
Among the innovations that Compass UOL will bring to the event are predictive product recommendations (cross and up-sell) in a hyper-personalized way, accelerators that optimize the creation of SEO tags and product descriptions, chatbots with AI, Retrieval Augmented Generation (RAG) for more precision in customer service interactions and generation of realistic and ambient images of products aiming at their best connection with the consumer.
Trend in the latest edition of NRF Retail Big Show, the “Retail Media” theme will be addressed with “RISE” – accelerator focused on the management of online media spaces integrated with the customer's e-commerce platform. This solution uses Artificial Intelligence to deliver ads with greater accuracy and customization.
“Our goal is to share and explore key retail trends, providing an immersive and enriching experience for all present”, says Alisson Aguiar, Senior Director of Global Retail Practice at Compass UOL. “We are committed to leading the digital transformation with next-generation solutions that drive the future of physical and online retail
Success story: Delly’s Food Service
In addition to the presentations and demonstrations that will take place during the E-commerce Forum Brazil, there will be a special lecture by Guilherme Bayer, Senior Manager of Digital Transformation at Delly’s Food Service, the largest wholesale distributor focused on food service and the fourth largest wholesaler in Brazil. On the occasion, the executive will share a success story developed in partnership with Compass UOL.
In the lecture, entitled “Digital sales at B2B: challenges of digitizing the relationship and corporate selling”, Bayer will address the main challenges for implementing a relationship and digital sales channel in the food distribution market in Brazil. It will also tell how Delly’s and its business partners face and overcome these obstacles.
15th edition of the E-commerce Brazil Forum
With 30 content areas, more than 330 hours of experience, more than 350 speakers, more than 270 exhibitors, more than 25 thousand participants and an estimate of generating R$ 1.5 billion in business, the E-commerce Forum Brazil 2024 will bring together brands, leaders and global decision makers to share the latest innovations and key trends that are shaping the future of e-commerce. The participation of Compass UOL in the event reaffirms the company's commitment to digital transformation and innovation in the e-commerce sector.
SERVICE:
Date: from 30th July to 1st August
Location: Anhembi District
Address: Olavo Fontoura, 1209 – Santana ''Sao Paulo
