PL Connection, the main event of private label hotel from Latin America, announces its 2024 edition, which will take place from September 17 to 19 at the Blue Pavilion of Expo Center Norte in Sao Paulo.Promoted by Francal and Amicci, the event will bring together companies, buyers and industry experts to boost the growth of this market.
According to Nielsen data, while the participation of private labels in the Brazilian market as a whole was only 2% in the first quarter of 2023, the world average is 23%. This contrast reveals a significant potential for growth in Brazil.
The organizers hope to gather more than 3 thousand visitors at the event, which seeks to promote the meeting of ideas and businesses through qualified content with national and international speakers.“O PL Connection is the ideal place for companies that want to connect with new customers, launch new products and continue to update on the latest trends in the” market, says Fernando Ruas, CEO of Francal
The program will be more comprehensive, including lectures, workshops, discussion panels and networking, providing participants with a complete experience and several business opportunities. Some speakers already confirmed are Ana Paula Gilsogamo, representative of the Mintel Group, as well as Pedro Cajueiro, Manager of the House & Video, and Ana Maria Diniz, Founder of the Peninsula Institute. The event will also feature several lectures at the PL Connection Arena, bringing general and technical content to the sector.
“Among the news of this edition is the goal of reaching 100 exhibitors representing the main brands and solutions in the market of private label hotel, in addition to the presence of renowned speakers from the national and international market, who will share their experiences and knowledge”, highlights Antonio Sa, founding partner of Amicci.
The 2023 edition had 43 exhibitors, distributed among the Food (60,6%), Beauty, Health and Wellness (23,2%), Miscellaneous (9,1%) and Pet (7,1%) sectors and attracted 2,500 visitors, of which 60% were decision makers, including managers (18%), directors (19%) and CEOs (23%), representing Brazilian Pharmacies, Petroleum, Petroleum, Petroleum, Petroleum stores and Carregues, also represented as well as retailers, Carreguesa, Atacadores, as well as Papers, Atacadas, Atacadores, Brazil, also, as Papers as Papers.
PL Connection 2024
Day: 17 To 19 September 2024
Time: from 10h to 20h in the first two days. On the third day, from 10h to 18h.
Location: Expo Center Norte – Rua Jose Bernardo Pinto, 333 0 (SP) Vila Guilherme, Sao Paulo.
More information about PL Connection 2024 and accreditation: https://plconnection.com.br/
