Data analysis, intelligence, and behavioral research boost Easter sales in e-commerce and retail.

Easter is one of the most important dates of the first semester when it comes to consumption Timelens, technology and data intelligence company for business, brands and creators, based on data from Google Shopping and Google Trends, the theme showed growth of more than 300% in adherence in conversations and searches. The strength of the period was also directly reflected in the interest in products, whose among the ten most searched items during the month, eight were Easter eggs.

Therefore, increasingly, intelligent solutions that support small, medium and even large companies in e-commerce and retail start to have more value. This is because, they optimize strategies, anticipate trends, and of course, boost sales during this and other seasonality of the year.

Analysis of online search data optimizes inventory more effectively:

A Timelens, specialized in connecting data and generating insights into market behaviors and perceptions, can boost the chocolate segment at Easter by providing detailed analysis that helps companies understand consumer preferences.An example of this is the recent analysis of the company, in which it identified an increase of more than 800% in the search for the Easter Egg 800 of Kinder‘ Insights as these allow brands to adjust marketing strategies and inventories assertively, and maximizing sales opportunities during the period.

Data intelligence platform that tracks trends and consumption for e-commerce:

A Nubimetrics, a leading platform for providing smart data to sellers and brands, it plays a strategic role in helping small, medium and large sellers stand out during seasonal dates like Easter marketplaces, the company offers information on demand and supply, that is, products most sought, price variations and opportunities little explored. With this data in hand, retailers can make more assertive decisions about the mix products, positioning and timing campaigns, expanding their competitiveness even on dates of high competitiveness.

Understanding the consumer through behavioral research with neuroscience and technology:

According to Accenture, 61% companies consider the anticipation of trends as a strategic priority. However, it is essential to insert them into planning and transform them into information to be increasingly assertive in business strategies & ESPECIALLY on busy dates for consumption, such as Easter Neura, behavioral studies and why consulting, delivers 360 solutions by mapping cultural dynamics, decoding research results into knowledge and translating them into robust strategies.With a multidisciplinary team, the company uses neuroscience technology applied through human behavior to analyze information and convert them into knowledge for brands and organizations, being a link between neuroscience and culture by translating unconscious into conscious experiences.

Faced with an increasingly data-driven scenario and a deep understanding of consumer behavior, sales success during Easter and other strategic dates in retail IO IS directly linked to the ability of brands to anticipate market demands. Tools and platforms that combine data intelligence, technology and neuroscience have proven fundamental to understand desires, predict trends and act accurately. The combination of analysis and sensitivity becomes the competitive differential for companies that want to grow consistently in a constantly changing market.