Zenvia and Stone announce partnership to give fluidity to the consumer journey

Zenvia, which empowers businesses to create personal, engaging and fluid experiences throughout the customer journey, and Pagar.me, Stone's complete solution for online payments, announce strategic partnership to improve the consumer experience and accelerate business sales.

Customers using Zenvia Customer Cloud & Digital Solutions that combine artificial intelligence with operation and management of the entire customer journey, from marketing to after-sales & SO will be able to send payment links by Pix, credit, ticket or digital wallets directly in conversation with their consumers, allowing the buying and selling experience to be much faster and more efficient, with a direct impact on conversion.

“With Stone, we support brands to sell more and serve better, while offering their customers meaningful experiences at the right time”, says Gilsinei Hansen, vice president of business at Zenvia.

Customers using Stone will have integration with Zenvia Customer Cloud available, enabling companies to centralize all interactions with consumers in one place, with channel diversification (WhatsApp, RCS, SMS, application, etc.), efficient use of data and artificial intelligence for more personalized interactions. 

“We have a lot of synergy in the partnership with Zenvia by combining the best payment experience with an AI that permeates the entire consumer journey.We are excited about the impact that the sum of our strengths will bring to the market and, especially, to the relationship of brands with their customers”, says Joao Barcellos, Stone Sales Director.

The integration between companies reinforces the commitment to transform the relationship between companies and customers, making the experiences much smarter, integrated and personalized for the profile of each consumer.

Digitalization as an ally in the consumer experience

The official launch of the partnership was made at Connecting Farma, an event held in Sao Paulo from March 18 to 20. The opportunity was not chosen at random, since the segment is one of the most demanding digital experiences. Survey 2024, conducted by the Febrafar Institute for Research and Corporate Education (IFEPEC) and Unicamp with 4 thousand Brazilians, identified the need for digitalization to meet the new profile of the pharmacy consumer: 88% of respondents said they prefer non-presential purchases, by WhatsApp, for example. 

“We are always attentive to the market and how we can bring positive impacts to the relationship of companies and their consumers, resulting in the best possible experience. For pharmacies, according to the study by IFEPEC, data-based strategies are key to decision making and the relationship between the entire pharmaceutical chain.And there is one of the main differentials of Zenvia Customer Cloud”, concludes the VP of Business of Zenvia.